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Microsoft preps Allen Iverson, Joy Division Zunes

updated 08:40 am EDT, Fri April 18, 2008

Reebok and J Division Zune

Microsoft has let slip details of some of the first special edition, second-generation Zune players. A team up with Reebok will see the electronics giant produce a custom Zune to match its partner's Allen Iverson Answer XI sneakers. The variant on the Zune 8 will include a large engraving of the Denver Nuggets basketball player and also pack related content on the jukebox itself, such as TV spots, interviews, and Iverson-chosen music. Teaser shots hide any custom coloring on the player, though Microsoft adds a special carrying bag. Like most limited Zune runs, the Reebok set will ship in small numbers (60 pairs) when it arrives in June for $300.

Additionally, early details have surfaced regarding a Zune tribute to Joy Division; the mystery player is said to feature the artwork from the group's 1979 Unknown Pleasures album and is timed to appear on June 10th, the same day as a documentary DVD about the musicians. No information has appeared regarding pack-ins or pricing, though past special Zunes have by themselves cost as much as stock models and (in artist-specific versions) included content from the band. [via Kix and the City and Wired]

Allen Iverson Answer XI

Joy Division's Unknown Pleasures (for reference)

by MacNN Staff



  1. Guest

    Joined: Dec 1969



    A portable MP3 player linked with a running shoe - what a novel idea - before Apple did it.

    Seriously, Apple should try releasing a new product that consists of a painted rock, just to see if Microsoft turns around and does the same thing a year or two later.

  1. Monstermind

    Joined: Dec 1969


    A Joy Division Zune?

    If Ian Curtis hadn't already killed himself, he'd do it now...

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