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Apple takes home red dot design awards

updated 09:50 am EDT, Wed April 16, 2008

Apple wins red dot awards

Apple is one of the winners of this year's red dot awards, given to the designers of a number of products from around the world. Some 50 awards were given out this year, from a pool of 3,203 submissions submitted by 1,253 companies; Apple secured two awards, for the iMac in the computer category, and the iPhone as best mobile device. Apple has also received red dot quality markings for several other products, namely the iPod touch and nano, the iPhone's Bluetooth headset, and both the cabled and wireless aluminum keyboards.

Quality markings from red dot are less exclusive, having this year been given out to a total of 676 different products. red dot founder Peter Zec has praised Apple however, arguing that the company's success is helping the design and business worlds in general. "Design awareness appears to be changing," he says. "Apple has successfully led the way, but now other interested companies follow suit."




by MacNN Staff

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  1. Mr. Fartleberry

    Joined: Dec 1969

    0

    Not perfect

    Glad the Mighty Mouse didn't win (see earlier posts).

    iPod touch? Scratched after ten minutes use on a table.

    Good design, eh?

  1. danviento

    Joined: Dec 1969

    0

    scratches?

    We all know those shiny backs get scratches/smudges like the plague, though apple's latest move to semi-matte makes it less so. Most everyone else took the hint and bought a case if they cared that much about how it looked.

    If you talking about screen, I don't know where you're coming from. I've seen all sort of stuff rub up against it to no effect. Unless you're sanding a textured table, that wouldn't happen with the particular version I bought. If you spent that much money on it, you would think you'd have the common sense to protect the input interface.

  1. revco

    Joined: Dec 1969

    0

    keyboard..award?

    "Quality markings for the cabled and wireless aluminum keyboards?"

    You've got to be kidding.

    Well, I guess it depends on what quality they're being judged on. If it's for clean, attractive design and production values...full marks! If it's for a tactile responsive ergonomic experience. It fails big time.

    Design triumphed the day the aluminum keyboards were delivered to the world.

  1. testudo

    Joined: Dec 1969

    0

    Re: scratches

    We all know those shiny backs get scratches/smudges like the plague, though apple's latest move to semi-matte makes it less so. Most everyone else took the hint and bought a case if they cared that much about how it looked.

    So Apple, which prides itself all on design (and everyone always says "Hey, its about the design, the look, etc" is going to make a product that scratches easily, shouldn't they at least throw a case in there for you, rather then basically assuming "Well, duh, everyone knows it will scratch!".

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