updated 09:50 am EDT, Wed April 16, 2008
Apple wins red dot awards
Apple is one of the winners of this year's red dot awards, given to the designers of a number of products from around the world. Some 50 awards were given out this year, from a pool of 3,203 submissions submitted by 1,253 companies; Apple secured two awards, for the iMac in the computer category, and the iPhone as best mobile device. Apple has also received red dot quality markings for several other products, namely the iPod touch and nano, the iPhone's Bluetooth headset, and both the cabled and wireless aluminum keyboards.
Quality markings from red dot are less exclusive, having this year been given out to a total of 676 different products. red dot founder Peter Zec has praised Apple however, arguing that the company's success is helping the design and business worlds in general. "Design awareness appears to be changing," he says. "Apple has successfully led the way, but now other interested companies follow suit."