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Mac OS, iPhone a "threat" to MSFT dominance

updated 04:50 pm EDT, Fri April 11, 2008

Mac, iPhone threaten MSFT

Mac OS X 10.5 Leopard is being labeled a threat to Microsoft's platform dominance, with the operating system's new features such as Spaces, and the Mac's ability to run Windows, being cited as symptoms of the effect. BusinessWeek writer Gary Morgenthaler states that Apple's OS is loosening a "20-year death grip" that Microsoft has had on the industry, especially when combined with VM solutions such as VMware Fusion or Parallels.

"So as you edit family pictures, you might use Mac's iPhoto," writes Morgenthaler. "And when you want to access your corporate e-mail, you can switch back instantly to Microsoft Exchange."

Morgenthaler argues that the upcoming iPhone 2.0 upgrade and the SDK will also help shift members of the Microsoft camp to Apple, since the combination of a dual OS platform with a developer-friendly device with immense popularity could be a winning combination.

He also states that the power and flexibility of the Mac OS kernel allows it to be condensed to as little as a megabyte to scale down to devices such as the iPod touch, whereas Vista's sits at around the gigabyte mark. Vista's patchwork nature has caused for slower computing performance, and notoriously slow disk access times.

Morgenthaler also cites Apple's technology innovation, such as the implementation of the multi-touch trackpads on the MacBook Air and Pro.




by MacNN Staff

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Comments

  1. DeezNutts

    Joined: Dec 1969

    0

    No loss to MS

    If you are running Windows on your Mac you already paid MS for a copy of Windows.

    I don't see how they are losing a dime with that scenario.

    Apple would need to license OS X on generic x86 hardware to be a serious threat to Windows.

  1. Flying Meat

    Joined: Dec 1969

    0

    a threat to

    traditional PC vendor channels, maybe.

    I doubt this will have any negative effect on Microsoft unless switchers bought macs and "don't" run Windows where they did previously. VM's running windows will not negatively effect Microsoft.

  1. elroth

    Joined: Dec 1969

    0

    not so fast

    How many people really run Windows on a Mac? Not me, nor anyone I know personally. The vast majority of switchers will not run Windows on a Mac.

    I'm sure a lot of people on this board use Windows on a Mac, but this board is not indicative of consumers at large. There are developers, gamers, and people who need a particular Windows app, but that's a small part of the general public.

  1. mgpalma

    Joined: Dec 1969

    0

    The threat to MS is...

    That if someone buys a Mac with the intention of running Windows too, eventually some, if not most, will decide they want to stick with the Mac. And that will hurt MS/Windows. People can argue what they will, but I have seen cases where this is actually occurring. Part of Apple's problem was one of visibility. For whatever reason people just thought there was not a choice. Once it's right in front of them the light starts coming on. It's funny, some argue against the 'halo' affect. Fact of the matter is that it is absolutely working and Steve knew it would all along.

  1. mgpalma

    Joined: Dec 1969

    0

    Windows on Mac

    The point is not that people DO run Windows on their Mac, but that they CAN run Windows. It eliminates the "oh, you can't run that xyz software on the Mac." It is a great selling point-barrier removal technology.

  1. Macswellsmart

    Joined: Dec 1969

    0

    Not all pay for XP, Vista

    While it might be assumed that users of Fusion, Bootcamp, or Parallels are using genuine Microsoft software, it would be wrong to believe that they are buying new Windows to put on the Macs. Except for Bootcamp, the other options to run Windows are not exclusively using XP SP2 or Vista, and who's to say that someone who has a c*** Dell or other whitebox PC isnt taking the license and serial number off that PC and installing it onto the Macs with their superior hardware and user experience? I can attest to helping numerous converts make the switch, and helping them avoid paying again for Windows by using the old XP, 98 or whatever they had, thus cutting off MSFT revenue stream from poor PC losers pockets as they break from the grip of old PC bad habits. Now we need to hope that Apple stays on top of security so it doesnt turn into the Swiss Cheese OS that Windows has been. www.macswellsmart.com

  1. Herod

    Joined: Dec 1969

    0

    the only threat...

    ...to M$ is themselves.

  1. vasic

    Joined: Dec 1969

    0

    Licensing issues

    What MacSwellSmart described is not exactly in accordance to the common license agreement that MS has with OEMs such as HP, Dell, Acer, etc. In order to install Windows (any windows) on Fusion/Parallels/Bootcamp, it must be a shrink-wrapped, off-the-shelf, purchased and paid version. The license that user got when he/she bought his/her Dell won't work (literally, as well as legally).

    What you have done for your friends may be righteous in spirit, but it isn't legal according to the laws.

    Mgpalma has an excellent point. The ability to run Windows is breaking the barrier. Many switchers actually do set up Windows and use it initially. As soon as they're comfortable enough in OSX, and realise how much smoother pleasant the experience is, they abandon their Windows.

    MS may be still be making money on these switchers, but that is pretty much the last money they'll be making on them.

  1. Peter Bonte

    Joined: Dec 1969

    0

    re: licensing issues

    Ripping your CD to a computer is also illegal, its not that easy. A single user running Windows on a Mac with a leftover Dell license is in the same way illegal, we don't really know anymore. The user has a license, has a case like this ever been brought to court?

  1. Okonomiyaki

    Joined: Dec 1969

    0

    The real threat

    ...to MSFT's dominance (if you can even say they are still dominant) is their own incompetence.

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