updated 09:35 am EDT, Tue April 1, 2008
Three new iPhone TV ads
Apple has uploaded a new series of its television ads to the iPhone website. The first of these, "Bet," encourages exploiting the phone to settle debates on the spot, in this case by researching the all-time scoring leader in the NBA (Kareem Abdul-Jabbar) on Wikipedia. The second ad, "Brilliant," depicts the advantages of the revised Google Maps, which can provide a rough positioning system, and then guide users to a new location with text directions.
The final ad is "Music Store," which demonstrates the convenience of the iTunes Wi-Fi Music Store by having a user listen to, purchase and download Daft Punk's "Aerodynamic" directly from an iPhone. The experience is likened to visiting a record shop, although Apple is not the first company to offer similar mobile music services.