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AAPL Stock: 111.78 ( -0.87 )

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Apple's Mac marketshare hits 21% in US

updated 11:25 am EDT, Tue April 1, 2008

Piper: Mac marketshare

Profit prospects on Apple stock continue to look bright, despite the collapse of much of the American economy, says the research firm Piper Jaffray. Analyst Gene Munster contends that the company is being driven by several factors, among these a growth in its worldwide computer marketshare, which expanded from 2.4 percent in 2006 to 2.9 percent in 2007; notably, enterprise sales actually represented 70 percent of the latter figure, despite minimal effort on Apple's part.

Munster argues that consumer marketshare is especially impressive though, now at 10 percent worldwide, and 21 percent in the United States. This is in face of fierce competition from PC makers such as Dell and HP, and a myriad of smaller companies such as Acer and ASUS. Apple must also fight the popular perception that Macs are 20 to 30 percent more expensive, when the difference is only 16 percent for desktops and 9 percent for notebooks.

Piper is predicting shipments of 2 to 2.1 million Macs for the March quarter, a jump from estimates by The Street of 1.95. Apple should in fact grow faster than its competitors, aided by what Munster expects will be new iMacs and Mac minis in the next three months, and redesigned MacBooks before the next school year.




by MacNN Staff

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Comments

  1. climacs

    Joined: Dec 1969

    0

    any day now

    Macs will become besieged by a flood of virii, because the only reason they weren't in the past was Apple's miniscule market share.

    /snark

  1. Eldernorm

    Joined: Dec 1969

    0

    @climacs

    That was a VERY funny April fools joke. Unless you were serious, then we know who really is an April Fool. LOL

    So far a couple of trojans have emerged vs the Mac OS. That means if you click to install and then give your password, you actually wanted it on your system. Plus, it does now self replicate, so, no virus, just people being stupid or lazy when it comes to surfing the web.

    en

  1. starwarrior

    Joined: Dec 1969

    0

    Ilife, Iwork, Preview....

    These should be counted or discounted from the competiors prices. They alone get rid or Adobe, Office and Media purchase requirements for a total user experience. Failure to do so implies that Mr Gene may not be a user.

  1. danviento

    Joined: Dec 1969

    0

    collapse?

    More apocolypse mongering? I know MacNN tends to be a sensationalist headline source, but why push the doom and gloom, aside from other popular media doing it? Yes, we're seeing an economic slow down, but it's nowhere near collapse. The single greatest contributor to people buying less is falicious stories and couched language saying as much.

    Ok, I'll stop there. It's only a pet-peeve of mine. As for climac's comment, here's a relevant discussion on THAT topic:

    http://www.roughlydrafted.com/2008/04/01/the-unavoidable-malware-myth-why-apple-wont-inherit-microsofts-malware-crown/

  1. njfuzzy

    Joined: Dec 1969

    0

    grammar

    It's not "a myriad of", it is just "myriad". Grammatically, the word "myriad" takes the place of the phrase "ten thousand" as it comes from the Greek word for "ten thousand".

    So that sentence should read "...myriad smaller companies such as Acer and ASUS."

  1. manleycreative

    Joined: Dec 1969

    0

    Yep

    ...any day now Apple is dead. Might as well give the stockholders back their money and buy the great bleeding edge tecnology Dell is putting out. lol!

  1. Flying Meat

    Joined: Dec 1969

    0

    unless

    you are using myriad as a unit of measure, as in an inch of space, a foot of hot dog, a gallon of gas...

    An inch is a collection of centimeters, centimeter is a collection of millimeters,.. A myriad of companies, choices, etc...

    That works, doesn't it? "You can verb anything, just word it."

  1. climacs

    Joined: Dec 1969

    0

    @eldernorm

    you must have missed my closing tag up above ;-)

  1. testudo

    Joined: Dec 1969

    0

    Re: Ilife, Iwork, Previe

    These should be counted or discounted from the competiors prices. They alone get rid or Adobe, Office and Media purchase requirements for a total user experience.

    Well, windows comes with a bunch of c*** that pose as media apps... (Oops, sorry, I was wearing the macfanboy hat, let me flip on the Winfanboy hat) ...Well, Windows come with great and powerful applications that more then meets the iLife suite! Plus, anything it doesn't, just go get some free apps (windows has lot's of choices there, as well).

    Preview doesn't get rid of Adobe. It gets rid of Adobe Reader (a bit, unless you need some of it's features) and some of the distiller usage. But there's still a lot acrobat can do that Preview can't.

    And iWork barely comes close to Office in functionality. It's fine if all you're doing is basic word processing, presentations, or spreadsheets. But if that's all you're doing, why in the h*** would you be buying Office instead of using something a whole lot cheaper? Or is your argument that PC people get Office by default, buy mac users are so much more intelligent, they know better?

    And I've never heard anyone ever say "Man, that Preview App! I love it! It just improves the total user experience!"

  1. Monde

    Joined: Dec 1969

    0

    Preview is alright

    I prefer reading pdfs on it. Though you almost had a Apr. 1 thing going with the c*** comment- testudo.

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