Microsoft using Jackass star to match Long?
updated 05:50 pm EDT, Tue March 25, 2008
Microsoft Knoxville rumor
Microsoft is allegedly seeking to match Justin Long's unflappable demeanor with the Jackass antics of the show's creator, Johnny Knoxville. According to Cajun Boy in the City, one reader wrote the blog, citing that they had taken part in a clandestine focus group, which supposedly was run by Microsoft's new ad agency, Crispin Porter & Bogusky – responsible for ad campaigns for Burger King, Miller Lite, and Volkswagen.
The purported advertisement shows Knoxville dropping a PC during a Jackass-style stunt, followed by a quip saying that users should not have to worry about a destroyed PC, due to Windows automatic backup features.
When approached on the matter, Microsoft said that while Crispin Porter & Bogusky is indeed managing the consumer advertising campaign, the spokesman said that there are no additional details available regarding Knoxville's image.










More marketing brilliance
03/25, 06:16pm reply
"I'm a Mac." "And I'm a jackass!"
jimothy
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Joined: Sep 2000
Title
03/25, 06:25pm reply
What would the title of these ads be: "The Jackass of the Week"?
Will53
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wait... what??
03/25, 06:30pm reply
Let me get his straight... they are going to combat the Apple ads by showing Johnny Knoxville destroying a PC. Wow... I mean wow. Ya, that'll teach 'em.
Omek
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Let Me Guess ...
03/25, 06:41pm reply
Ballmer himself thought of this.
Foe Hammer
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the joke writes itself
03/25, 07:01pm reply
Maybe they can compare working with Vista to getting a bowling ball dropped on your crotch. I can see it now, "Vista: Not as bad as a bowling ball to the crotch!"
Robb
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Apple Snail Commercial
03/25, 07:50pm reply
This might actually hurt PC sales lol...Apple's legacy snail commercial with the PII on it's back actually increased PC sales!
Feynman
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Brilliant...
03/25, 07:54pm reply
Just the kind of advert I would expect Ballmer to greenlight.
Glad we won't have to worry about any brilliant ideas from MS.
ZinkDifferent
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crispin...
03/25, 08:20pm reply
is well-respected and admired in the ad industry... i wouldn't discount them on this "publicity stunt" as most of their campaigns have had long-lasting impact on consumers' minds... think: ikea lamp, subservient chicken, mini cooper, bk video stunts, etc.
and for the mac fanboys. you'd be glad to know that crispin, like most ad agencies, is primarily a mac house. they were even profiled on apple.com twice.
JohnnyFive
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johnnyfour and a half
03/25, 08:32pm reply
Not sure what world you are from - "Crispin is well-respected and admired in the ad industry" -- they may be admired and well-respected OUTSIDE the ad industry. Inside - they are not particularly thought of that way. Anyway...
This entire thing is a hoax. Focus groups just don't work this way.
Doofuses.
robttwo
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re: robttwo
03/25, 09:50pm reply
you must be from a "world" that lost a major client to crispin. sour grapes. i don't need to convince you about crispin. just go look at the award books you're probably ripping off ads from.
JohnnyFive
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