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Microsoft using Jackass star to match Long?

updated 05:50 pm EDT, Tue March 25, 2008

Microsoft Knoxville rumor

Microsoft is allegedly seeking to match Justin Long's unflappable demeanor with the Jackass antics of the show's creator, Johnny Knoxville. According to Cajun Boy in the City, one reader wrote the blog, citing that they had taken part in a clandestine focus group, which supposedly was run by Microsoft's new ad agency, Crispin Porter & Bogusky - responsible for ad campaigns for Burger King, Miller Lite, and Volkswagen.

The purported advertisement shows Knoxville dropping a PC during a Jackass-style stunt, followed by a quip saying that users should not have to worry about a destroyed PC, due to Windows automatic backup features.

When approached on the matter, Microsoft said that while Crispin Porter & Bogusky is indeed managing the consumer advertising campaign, the spokesman said that there are no additional details available regarding Knoxville's image.




by MacNN Staff

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Comments

  1. jimothy

    Joined: Dec 1969

    0

    More marketing brilliance

    "I'm a Mac." "And I'm a jackass!"

  1. Will53

    Joined: Dec 1969

    0

    Title

    What would the title of these ads be: "The Jackass of the Week"?

  1. Omek

    Joined: Dec 1969

    0

    wait... what??

    Let me get his straight... they are going to combat the Apple ads by showing Johnny Knoxville destroying a PC. Wow... I mean wow. Ya, that'll teach 'em.

  1. Foe Hammer

    Joined: Dec 1969

    0

    Let Me Guess ...

    Ballmer himself thought of this.

  1. Robb

    Joined: Dec 1969

    0

    the joke writes itself

    Maybe they can compare working with Vista to getting a bowling ball dropped on your crotch. I can see it now, "Vista: Not as bad as a bowling ball to the crotch!"

  1. Feynman

    Joined: Dec 1969

    0

    Apple Snail Commercial

    This might actually hurt PC sales lol...Apple's legacy snail commercial with the PII on it's back actually increased PC sales!

  1. ZinkDifferent

    Joined: Dec 1969

    0

    Brilliant...

    Just the kind of advert I would expect Ballmer to greenlight.

    Glad we won't have to worry about any brilliant ideas from MS.

  1. JohnnyFive

    Joined: Dec 1969

    0

    crispin...

    is well-respected and admired in the ad industry... i wouldn't discount them on this "publicity stunt" as most of their campaigns have had long-lasting impact on consumers' minds... think: ikea lamp, subservient chicken, mini cooper, bk video stunts, etc.

    and for the mac fanboys. you'd be glad to know that crispin, like most ad agencies, is primarily a mac house. they were even profiled on apple.com twice.

  1. robttwo

    Joined: Dec 1969

    0

    johnnyfour and a half

    Not sure what world you are from - "Crispin is well-respected and admired in the ad industry" -- they may be admired and well-respected OUTSIDE the ad industry. Inside - they are not particularly thought of that way. Anyway...

    This entire thing is a hoax. Focus groups just don't work this way.

    Doofuses.

  1. JohnnyFive

    Joined: Dec 1969

    0

    re: robttwo

    you must be from a "world" that lost a major client to crispin. sour grapes. i don't need to convince you about crispin. just go look at the award books you're probably ripping off ads from.

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