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http://www.macnn.com/articles/08/03/22/inside.steves.brain.book/

Book: "Inside Steve's Brain" explores Jobs' psyche

updated 03:25 pm EDT, Sat March 22, 2008

 

Inside Steve's Brain book


Author Leander Kahney recently wrote a book entitled "Inside Steve's Brain", an in-depth look into the mind of Apple CEO Steve Jobs and his contradictive cult of personality. Kahney, who has covered Steve Jobs since the early 1990s, writes about how Jobs' notorious personality hasn't impeded forging partnerships with industry greats, such as Steve Wozniak, Jonathan Ive, and John Lasseter. "Inside Steve's Brain is available for $25.

Kahney also writes about how Jobs anti-materialist ways contrast with Apple's mass production and advertising, as well as his views on the general public, and how it influences his products.


by MacNN Staff

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 iPod, industry, iTunes, Steve Jobs, Pixar, Apple

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  1. sinebubble

    Forum Regular

    Joined: Jul 2000

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    03/22, 03:51pm | report spam | Reply |

    $$ True Pop Culture $$

    I guess they'll right a book about anyone and any topic these days. How this must feed Job's ego. "A book about me AND MY BRAIN!" Please, no one buy this. Do the world a favor and pick up an Economist, Foreign Affairs or something instead, okay?

  1. zeasar

    Fresh-Faced Recruit

    Joined: Feb 2007

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    03/22, 05:04pm | report spam | Reply |

    Right...

    @sinebubble: Maybe this would help you with proper use of words. http://www.amazon.com/Vivendi-Universal-71245-English-Dummies/dp/B00005J8D3

  1. JeffHarris

    Fresh-Faced Recruit

    Joined: Oct 1999

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    03/22, 07:06pm | report spam | Reply |

    Speaking of dummies...

    Lookee:

    English for Dummies Platform: Windows 98 / 2000 / Me / 95

    Who's dumber?

    Anyway, Kahney seems to be a bit of an Apple hater. To twist the old saying by George Bernard Shaw: If you can't do, become a critic.

  1. bhuot

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    Joined: Nov 2003

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    03/22, 07:45pm | report spam | Reply |

    Gates and Ballmer

    "Do the world a favor and pick up an Economist, Foreign Affairs or something instead, okay?"

    That will just uplift the already superhuman ego of Bill Gates and Steve Ballmer.

  1. chas_m

    Moderator

    Joined: Aug 2001

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    03/22, 08:18pm | report spam | Reply |

    Kenney??

    This is the absolute LAST person who should be writing a book on this guy. He's never, to my knowledge, even MET Steve.

    BILL GATES could write a better book about how Steve operates than Leander Kenney. The guy has been making money by insulting us (albeit softly) for years. What's next, John Dvorak's "All About Apple?"

  1. Jeronimo2000

    Fresh-Faced Recruit

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    03/23, 12:08pm | report spam | Reply |

    uh huh

    "... forging partnerships with industry greats, such as Steve Wozniak, Jonathan Ive, and John Lasseter"

    What a load of BS. None of these people were nowhere NEAR "industry great" when Steve met them. Only those partnerships made them great.

    Oh, and @ chas_m:

    "He's never, to my knowledge, even MET Steve."

    That's amazing - you keep tabs on everyone Steve has ever met? Boy, you must know it all.

  1. chas_m

    Moderator

    Joined: Aug 2001

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    03/23, 08:40pm | report spam | Reply |

    To jeronimo2000

    Just FYI, I have indeed actually met Steve, and in the course of our brief conversation we talked about some of the "apple pundits." Steve's opinion on them was unprintable here, though there were one or two that he actually liked (Steven Levy comes to mind).

    This was a few years ago, but at that time the impression I got was that Steve had never met Leander or some of the other "big names" of the day that pontificated about Apple.

  1. bloggerblog

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    Joined: Aug 2007

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    03/23, 10:57pm | report spam | Reply |

    sinebubble

    Steve Jobs actually hates it when someone writes about him. I bet he's been up late concocting a plan to hamper distribution of this book like he did before with other books.

  1. Beechlady

    Fresh-Faced Recruit

    Joined: Oct 2006

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    04/23, 09:07pm | report spam | Reply |

    The book

    is actually not a "rip-apart-the-subject-matter" read at all. It's very text book like, showing one how Mr. Jobs' decisions effect Apple/Pixar. It's totally NOT unflattering. I'm not a Jobs fangirl, or an Apple cult member, yet, I'd recommend this book to a business student looking to the future. It's also a pretty easy/quick read.

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