updated 03:25 pm EDT, Sat March 22, 2008
Inside Steve's Brain book
Author Leander Kahney recently wrote a book entitled "Inside Steve's Brain", an in-depth look into the mind of Apple CEO Steve Jobs and his contradictive cult of personality. Kahney, who has covered Steve Jobs since the early 1990s, writes about how Jobs' notorious personality hasn't impeded forging partnerships with industry greats, such as Steve Wozniak, Jonathan Ive, and John Lasseter. "Inside Steve's Brain is available for $25.
Kahney also writes about how Jobs anti-materialist ways contrast with Apple's mass production and advertising, as well as his views on the general public, and how it influences his products.