macnn
03/22/2008, 3:25pm, EDT
Saturday, March 22nd
Book: "Inside Steve's Brain" explores Jobs' psyche
Author Leander Kahney recently wrote a book entitled "Inside Steve's Brain", an in-depth look into the mind of Apple CEO Steve Jobs and his contradictive cult of personality. Kahney, who has covered Steve Jobs since the early 1990s, writes about how Jobs' notorious personality hasn't impeded forging partnerships with industry greats, such as Steve Wozniak, Jonathan Ive, and John Lasseter. "Inside Steve's Brain is available for $25.
Kahney also writes about how Jobs anti-materialist ways contrast with Apple's mass production and advertising, as well as his views on the general public, and how it influences his products.
Filed under: iPod, industry, Apple
Other story tags: iTunes, Steve Jobs, Pixar
,
, 9
,
,
,
,
,
,

subscribe to comments
for this article
English for Dummies Platform: Windows 98 / 2000 / Me / 95
Who's dumber?
Anyway, Kahney seems to be a bit of an Apple hater. To twist the old saying by George Bernard Shaw: If you can't do, become a critic.
That will just uplift the already superhuman ego of Bill Gates and Steve Ballmer.
BILL GATES could write a better book about how Steve operates than Leander Kenney. The guy has been making money by insulting us (albeit softly) for years. What's next, John Dvorak's "All About Apple?"
What a load of BS. None of these people were nowhere NEAR "industry great" when Steve met them. Only those partnerships made them great.
Oh, and @ chas_m:
"He's never, to my knowledge, even MET Steve."
That's amazing - you keep tabs on everyone Steve has ever met? Boy, you must know it all.
This was a few years ago, but at that time the impression I got was that Steve had never met Leander or some of the other "big names" of the day that pontificated about Apple.