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Book: "Inside Steve's Brain" explores Jobs' psyche

updated 03:25 pm EDT, Sat March 22, 2008

Inside Steve's Brain book

Author Leander Kahney recently wrote a book entitled "Inside Steve's Brain", an in-depth look into the mind of Apple CEO Steve Jobs and his contradictive cult of personality. Kahney, who has covered Steve Jobs since the early 1990s, writes about how Jobs' notorious personality hasn't impeded forging partnerships with industry greats, such as Steve Wozniak, Jonathan Ive, and John Lasseter. "Inside Steve's Brain is available for $25.

Kahney also writes about how Jobs anti-materialist ways contrast with Apple's mass production and advertising, as well as his views on the general public, and how it influences his products.

 
Previous Comments

$$ True Pop Culture $$

03/22, 03:51pm reply

I guess they'll right a book about anyone and any topic these days. How this must feed Job's ego. "A book about me AND MY BRAIN!" Please, no one buy this. Do the world a favor and pick up an Economist, Foreign Affairs or something instead, okay?

sinebubble

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Joined: Jul 2000

0

Right...

03/22, 05:04pm reply

@sinebubble: Maybe this would help you with proper use of words. http://www.amazon.com/Vivendi-Universal-71245-English-Dummies/dp/B00005J8D3

zeasar

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Joined: Feb 2007

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Speaking of dummies...

03/22, 07:06pm reply

Lookee:

English for Dummies Platform: Windows 98 / 2000 / Me / 95

Who's dumber?

Anyway, Kahney seems to be a bit of an Apple hater. To twist the old saying by George Bernard Shaw: If you can't do, become a critic.

JeffHarris

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Joined: Oct 1999

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Gates and Ballmer

03/22, 07:45pm reply

"Do the world a favor and pick up an Economist, Foreign Affairs or something instead, okay?"

That will just uplift the already superhuman ego of Bill Gates and Steve Ballmer.

bhuot

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Joined: Nov 2003

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Kenney??

03/22, 08:18pm reply

This is the absolute LAST person who should be writing a book on this guy. He's never, to my knowledge, even MET Steve.

BILL GATES could write a better book about how Steve operates than Leander Kenney. The guy has been making money by insulting us (albeit softly) for years. What's next, John Dvorak's "All About Apple?"

chas_m

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Joined: Aug 2001

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uh huh

03/23, 12:08pm reply

"... forging partnerships with industry greats, such as Steve Wozniak, Jonathan Ive, and John Lasseter"

What a load of BS. None of these people were nowhere NEAR "industry great" when Steve met them. Only those partnerships made them great.

Oh, and @ chas_m:

"He's never, to my knowledge, even MET Steve."

That's amazing - you keep tabs on everyone Steve has ever met? Boy, you must know it all.

Jeronimo2000

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To jeronimo2000

03/23, 08:40pm reply

Just FYI, I have indeed actually met Steve, and in the course of our brief conversation we talked about some of the "apple pundits." Steve's opinion on them was unprintable here, though there were one or two that he actually liked (Steven Levy comes to mind).

This was a few years ago, but at that time the impression I got was that Steve had never met Leander or some of the other "big names" of the day that pontificated about Apple.

chas_m

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sinebubble

03/23, 10:57pm reply

Steve Jobs actually hates it when someone writes about him. I bet he's been up late concocting a plan to hamper distribution of this book like he did before with other books.

bloggerblog

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Joined: Aug 2007

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The book

04/23, 09:07pm reply

is actually not a "rip-apart-the-subject-matter" read at all. It's very text book like, showing one how Mr. Jobs' decisions effect Apple/Pixar. It's totally NOT unflattering. I'm not a Jobs fangirl, or an Apple cult member, yet, I'd recommend this book to a business student looking to the future. It's also a pretty easy/quick read.

Beechlady

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Joined: Oct 2006

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