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Apple airs new banner ad on NY Times, WSJ

updated 06:10 pm EDT, Fri March 21, 2008

Apple airs new banner ad

Echoing the earlier advertisement shown on various websites, Apple has revealed another "Get a Mac" banner ad which is currently showing on both the Wall Street Journal and New York Times homepages. The ad begins with Mac and PC standing in a banner on the side, with PC expressing dissatisfaction with an inflammatory remark made by CNET regarding how Vista is "one of the biggest blunders in technology."

PC turns around to a junction box, and pulls a lever to change the top banner advertisement, which simply changes to another anti-Vista statement, and repeats several times over. PC finally stops on a good ad, but one that praises Leopard over Vista.





by MacNN Staff

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Comments

  1. eizzumdm

    Joined: Dec 1969

    0

    Poor PC

    Now that's just mean. Poor PC.

  1. chas_m

    Joined:

    0

    BRILLIANT

    Apple has really come up with a winner that takes this campaign in a new direction. "Messing with" the NYT's banners is just ... beautiful.

    Very well done and funny. Sure to get NYT and WSJ readers thinking. Which is of course the point.

  1. JeffHarris

    Joined: Dec 1969

    0

    Target: Jugular

    I was actually a bit stunned when I saw it on the NY Times site!

    Apple's really going for it with this ad!

    Kill Kill KIIIIIIIIIIIILLLLLLLLLLLLLLLLLLLL!

  1. jfelbab

    Joined: Dec 1969

    -1

    Absolutely Hilarious

    This is REALLY funny.

  1. bhuot

    Joined: Dec 1969

    +1

    how about the iPhone

    "I was actually a bit stunned when I saw it on the NY Times site!

    Apple's really going for it with this ad!

    Kill Kill KIIIIIIIIIIIILLLLLLLLLLLLLLLLLLLL!"

    Only a Windows enthusiast could see an effective ad campaign as a violent action. If you think this is unfair of Microsoft, why do their stooges keep at Apple about the iPhone as if it was the failure the Xbox and Windows Mobile is?

  1. maae

    Joined: Dec 1969

    0

    RE "how anout the iphone"

    Oh, come on.

    The Xbox was, and the successor now is, a great success. The fact that MS did not make any money on the original xbox, was due to poorly chosen hardware components. Something that has been take into account in the 360.

    The xbox system is a success. Both in funtion and economy.

    The xbox is MS adobting the Apple recipe of software made for hardware and vice versa.

  1. Manuel

    Joined: Dec 1969

    0

    Xbox 'Success'?

    @maae; You are kidding right? The Xbox is only existing because it's on many peoples lips. It's loosing (if not hemorrhaging) money. It's a failed system. It's a prop!

  1. Geobunny

    Joined: Dec 1969

    0

    On Youtube

    The ad's gone from the NYT website and the WSJ is wanting me to register. So, for anyone else who doesn't want to give over personal information to random newspapers, YouTube is your friend: http://uk.youtube.com/watch?v=EusNy29olXI

  1. testudo

    Joined: Dec 1969

    0

    Re: xbox success

    You are kidding right? The Xbox is only existing because it's on many peoples lips.

    Yes, because who cares that they sell a lot, or a lot of people know about it. That's not a success. A success is all about profit margins! And, as we know, Apple will suck more margin out of it's customers then anyone else.

  1. testudo

    Joined: Dec 1969

    0

    ads

    So, does this mean that animated ads are now OK and Apple can ad flash to the iPhone?

    Or maybe Apple's trying to encourage all those flash ad makers to convert them all over to quicktime ads.

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