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Apple airs new banner ad on NY Times, WSJ
updated 06:10 pm EDT, Fri March 21, 2008
Apple airs new banner ad
Echoing the earlier advertisement shown on various websites, Apple has revealed another "Get a Mac" banner ad which is currently showing on both the Wall Street Journal and New York Times homepages. The ad begins with Mac and PC standing in a banner on the side, with PC expressing dissatisfaction with an inflammatory remark made by CNET regarding how Vista is "one of the biggest blunders in technology."
PC turns around to a junction box, and pulls a lever to change the top banner advertisement, which simply changes to another anti-Vista statement, and repeats several times over. PC finally stops on a good ad, but one that praises Leopard over Vista.
Poor PC
03/21, 06:52pm reply
Now that's just mean. Poor PC.
eizzumdm
Fresh-Faced Recruit
Joined: Feb 2002
BRILLIANT
03/21, 07:01pm reply
Apple has really come up with a winner that takes this campaign in a new direction. "Messing with" the NYT's banners is just ... beautiful.
Very well done and funny. Sure to get NYT and WSJ readers thinking. Which is of course the point.
chas_m
Fresh-Faced Recruit
Joined: Aug 2001
Target: Jugular
03/21, 07:34pm reply
I was actually a bit stunned when I saw it on the NY Times site!
Apple's really going for it with this ad!
Kill Kill KIIIIIIIIIIIILLLLLLLLLLLLLLLLLLLL!
JeffHarris
Fresh-Faced Recruit
Joined: Oct 1999
Absolutely Hilarious
03/21, 08:04pm reply
This is REALLY funny.
jfelbab
Fresh-Faced Recruit
Joined: Jan 2004
how about the iPhone
03/22, 07:49pm reply
"I was actually a bit stunned when I saw it on the NY Times site!
Apple's really going for it with this ad!
Kill Kill KIIIIIIIIIIIILLLLLLLLLLLLLLLLLLLL!"
Only a Windows enthusiast could see an effective ad campaign as a violent action. If you think this is unfair of Microsoft, why do their stooges keep at Apple about the iPhone as if it was the failure the Xbox and Windows Mobile is?
bhuot
Fresh-Faced Recruit
Joined: Nov 2003
RE "how anout the iphone"
03/23, 05:34am reply
Oh, come on.
The Xbox was, and the successor now is, a great success. The fact that MS did not make any money on the original xbox, was due to poorly chosen hardware components. Something that has been take into account in the 360.
The xbox system is a success. Both in funtion and economy.
The xbox is MS adobting the Apple recipe of software made for hardware and vice versa.
maae
Fresh-Faced Recruit
Joined: Aug 2006
Xbox 'Success'?
03/23, 11:12pm reply
@maae; You are kidding right? The Xbox is only existing because it's on many peoples lips. It's loosing (if not hemorrhaging) money. It's a failed system. It's a prop!
Manuel
Fresh-Faced Recruit
Joined: Feb 2000
On Youtube
03/24, 08:24am reply
The ad's gone from the NYT website and the WSJ is wanting me to register. So, for anyone else who doesn't want to give over personal information to random newspapers, YouTube is your friend: http://uk.youtube.com/watch?v=EusNy29olXI
Geobunny
Grizzled Veteran
Joined: Oct 2000
Re: xbox success
03/24, 09:59am reply
You are kidding right? The Xbox is only existing because it's on many peoples lips.
Yes, because who cares that they sell a lot, or a lot of people know about it. That's not a success. A success is all about profit margins! And, as we know, Apple will suck more margin out of it's customers then anyone else.
testudo
Fresh-Faced Recruit
Joined: Aug 2001
ads
03/24, 10:02am reply
So, does this mean that animated ads are now OK and Apple can ad flash to the iPhone?
Or maybe Apple's trying to encourage all those flash ad makers to convert them all over to quicktime ads.
testudo
Fresh-Faced Recruit
Joined: Aug 2001