updated 09:25 am EDT, Thu March 20, 2008
Unlimited iTunes a myth?
Talk of unlimited subscriptions at the iTunes Store is largely unfounded, a new report claims. Yesterday, the Financial Times suggested that Apple has been shopping around the concept of a premium on iPods and iPhones, which would grant users unlimited access to iTunes music; in turn, revenue would be distributed appropriately amongst record labels. Apple is further said to be angling for a $20 premium, while a record label executive has said the amount could go as high as $100, based on research of public opinion.
According to sources cited by Business Week, however, no negotiations are underway. An Apple spokesman has declined to comment, and "insiders at major music labels" have effectively dismissed any rumors. One source does acknowledge that the concept of a subscription plan has been "kicked around" for approximately a year, but that "no meaningful discussions" have taken place so far.