updated 11:35 am EDT, Tue March 11, 2008
Apple has filed for a new trademark with the European Trademark Office, simply entitled Thinnovation. Apple has been using the term in slogans ever since it revealed the MacBook Air on January 15th, inserting it primarily into web and print advertising. These uses are the focus of the International Classifications in the trademark filing; the trademark would also apply to installation and maintenance, as well as educational and training purposes.
Class 38 covers all manners of communications, from including not only websites and television but radio, concerts, movies, sports, e-mail, online music services and dozens of other possible variations. Less expected may be Class 42, which would protect the term in contexts involving programming, data recovery and security services, along with software delivery and miscellaneous consultancy operations.