toggle

AAPL Stock: 101.98 ( + 1.09 )

Printed from http://www.macnn.com

Apple works to trademark 'thinnovation'

updated 11:35 am EDT, Tue March 11, 2008

'Thinnovation' trademark

Apple has filed for a new trademark with the European Trademark Office, simply entitled Thinnovation. Apple has been using the term in slogans ever since it revealed the MacBook Air on January 15th, inserting it primarily into web and print advertising. These uses are the focus of the International Classifications in the trademark filing; the trademark would also apply to installation and maintenance, as well as educational and training purposes.

Class 38 covers all manners of communications, from including not only websites and television but radio, concerts, movies, sports, e-mail, online music services and dozens of other possible variations. Less expected may be Class 42, which would protect the term in contexts involving programming, data recovery and security services, along with software delivery and miscellaneous consultancy operations.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. danviento

    Joined: Dec 1969

    0

    good for them, i guess

    So, they've got a trademark on a trendy word. I doubt people would have used it too often outside of Apple advertising anyway. Clearly, though, Apple's current design goals are focused on this concpet.

  1. Mimi-mim

    Joined: Dec 1969

    0

    What about

    "Thin Different?"

  1. chucker

    Joined: Dec 1969

    -1

    too much time

    This is the kind of thing Microsoft would do, seems like someone at Apple has too much time on their hands.

    I think time for a humane cull, pronto Stevie babe,,,

  1. Eriamjh

    Joined: Dec 1969

    -1

    It's lame.

    Apple doesn't need stupid made-up words to describe its products or processes. Their products speak for themselves.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

Pure Jongo T2 wireless speaker

Multi-room audio compatibility is a key metric for wireless sound systems these days. The entry cost into a house-spanning system can ...

toggle

Most Commented