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Lionsgate joins iTunes Digital Copy

updated 09:15 am EDT, Mon March 10, 2008

Lionsgate BR/DVD & iTunes

Lionsgate, the independent studio most recently responsible for movies such as Rambo and The Bank Job, has announced that it will be the next company to support Apple's iTunes Digital Copy program. The program puts iTunes-formatted versions of movies on retail discs, as an accompaniment to the standard version; while these videos are restricted by Apple's DRM protection, it provides a quick and legal method of synching movies with computers, iPods, iPhones and Apple TVs. The first company to support Digital Copy was Fox, with the release of Family Guy: Blue Harvest on DVD.

The first Lionsgate release with Digital Copy will be Rambo, in both its Blu-ray and regular DVD editions, which are due on May 27th. The next subsequent release will be the American remake of The Eye, starring Jessica Alba, which is expected on DVD sometime in the summer. The studio expects "numerous" more titles to ship by the end of the year.




by MacNN Staff

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Comments

  1. danviento

    Joined: Dec 1969

    0

    DRM?

    And have they publically announced a DRM policy? Are we going to have to deal with the same issues as Fox DVDs? Until they do, people will still rip their movies with apps like handbrake. For example, of the 3 people I know who own Blue Harvest, 2 ripped it with handbrake to their libraries, even though there was already a version there. Why? Because if they have multiple machines, they can move it wherever they want.

    Draconian DRM, or even lesser DRM, isn't going to fly when its just as simple to circumvent it. Give it 5 years or so, then maybe they'll learn.

  1. dennisobell

    Joined: Dec 1969

    0

    wait...blu ray?

    I guess this confirms that Blu-Ray readers are coming to Macs really really soon -- right now, if you dropped a Blu-Ray disc into a Mac (whether or not that disc has an iTunes-friendly file on it), wouldn't it produce an error?

  1. GreenMnM

    Joined: Dec 1969

    0

    Windows?

    "I guess this confirms that Blu-Ray readers are coming to Macs really really soon..."

    Not everyone who uses iTunes has a Mac.

  1. Guest

    Joined: Dec 1969

    0

    drm vs. handbrake

    I dislike DRM as much as the next guy but I tire of the people that want to move their media to every device they own. For 9/10 people (or more) this works.

    Personally I have a variey of devices and I would never want to move a movie to a phone, an ipod, or a variety of other things.

    I guess my point is that I've tired of that as an argument against DRM. It is one point of many bullet points in a list of arguments but alone I don't think it does much to progress the discussion.

  1. thebiggfrogg

    Joined: Dec 1969

    0

    handbrake, etc.

    I use Handbrake on occasion for ripping, but 4/5 of my family are never going to use such out of the box solutions. If you think the vast majority of people are going to ripping movies your smoking something (look at David Pogue's NYT article on the questions asked of tech support people). If a little DRM makes our devices a bit more useful for the vast majority, so be it. It can't help but laugh at those who bluster that this is some HUGE MORAL ISSUE! Get over it!

  1. thebiggfrogg

    Joined: Dec 1969

    0

    handbrake, etc.

    Geez, I guess I should proofread my comments before submitting them. I guess I'm a bit like MacNN ;)

  1. testudo

    Joined: Dec 1969

    0

    Re: handbrake

    The problem with DRM as it stands is that it does nothing but inconvenience consumers. So far I think all the main-line DRM has been cracked (including Fairplay, and, I think, WMA).

    And those who want to share big-time or remove the DRM to sell bootleg copies (the people who the RIAA should be going after - rather than the kid who shared some 10 songs) know how to get around it.

    So, DRM makes it hard for the average consumer to exercise their fair-use rights (like loaning a DVD to a friend, and they want to watch it on their AppleTV). But doesn't stop those who use it for profit or massive sharing.

  1. Guest

    Joined: Dec 1969

    0

    Not on Disc

    The Blue Harvest DVD I got did not actually include a digital copy. It acted like a code that gave me a credit to download the movie from iTunes.

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