Apple wins eight iF design awards at CeBIT
updated 05:25 pm EST, Sat March 8, 2008
Apple wins 8 iF awards
Apple recently won eight iF Product Design Awards at the CeBIT 2008 show in Hanover, Germany, out of nine products that were submitted for consideration. Out of 2771 products shown at the conference, 821 of them were considered for the awards, according to SetteB.IT. Apple's iPod nano, Classic, and Touch were among the winners, as well as the iPhone and Bluetooth headset. The standard USB and Bluetooth keyboards, and Apple's aluminum iMac also won accolades.
The Nano took home an award for being minimalist and modern, while still displaying a powerful and intuitive interface. Apple's iPod classic received praise for continuing the iPod's hallowed traditions, while the Touch was recognized for its design and technological innovation.
CeBIT awards presenters chose the iPhone, due to being void of resounding defects, and for being "simply sensational", while the Bluetooth headset exemplified simplicity and aesthetics, coupled with functionality.
Both keyboards won for being slender, durable, and aesthetically pleasing, while judges observed that the Bluetooth version added a great degree of freedom. The automatic "sleep" mode of the keyboard also earned it the award.
The iMac is recognized as being a typical Apple product, combining technical innovation, aesthetics, and flow.
Fresh-Faced Recruit
Joined: Nov 1999
BIASED!
Against both the Microsoft Zune and Rim Blackberry, both of which should have clearly won instead of the iPod and the iPhone. Apple must have bribed the voters, or at least sponsored the event...