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Apple files iMac, iPod shuffle trademarks

updated 03:45 pm EST, Wed March 5, 2008

iMac, Shuffle trademarks

Apple has filed a figurative trademark application depicting its iMac desktop computer. The filing, which falls under International Classification 009 for computers, claims that "the mark consists of the configuration of a computer, including a flat, roughly triangular shaped stand, a generally flat case having rounded corners, and a rectangular monitor screen within a framing case having a wide lower boarder, all such features arranged in an aesthetically pleasing manner, as shown in the drawing accompanying the Application."

Apple also filed for a figurative trademark symbol for its iPod shuffle under International Classification 009 earlier this month. The filing covers a "portable and handheld digital electronic devices for playing, recording, organizing, transmitting, manipulating, and reviewing audio files."




by MacNN Staff

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  1. Eldernorm

    Joined: Dec 1969

    0

    Hmmmm ???

    So exactually what are they trademarking??

    The description, an image, ???

    Lost me on that one.

    en

  1. danviento

    Joined: Dec 1969

    0

    re: eldernorm

    When it comes to trademarking a design, not the mechanical workins, but the overall 'look,' you want to be as abstract as possible, within reason.

    Apple views the new iMac as an ICONIC design that people will instantly recognize with or without their logo, and has so much faith it its pleasing looks that it doesn't want ANYONE disassociating Apple from that look.

    Dell tried to do something similar (think the commercial with the exploding/crushed/disintegrating computer and peripherals with the addition of wrecking balls) but it ended up looking nauseating. Ironically, the song playing in the background referenced it as 'pretty."

    As of now, no one really makes a packages that contains that kind of power and quality of parts, so we haven't seen anyone come close. I figure this is a reaction to recent photocopying efforts aimed at the iPhone. If Apple keeps this up, we may see them as the only real minimalist designer feat. beveled corners in the computer/media player/smartphone markets. ;-)

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