updated 08:25 pm EST, Wed March 5, 2008
Creative Manager Pro
Creative Manager Pro today announced a forthcoming update to its self-titled ad agency management software. The major foundation upgrade to Creative Manager Pro offers more Flash features, and includes changes for the latest release of Mac OS X Leopard. Previous updates converted some of the most-used features to Flash, while the new update addresses interface improvements based on months of research, client interviews, and user feedback. The update is due in April, according to the company (pricing was unavailable).
"This foundation upgrade is the most important step in the development of our ad agency software," said Ron Ause, Creative
Manager's director of marketing. "Since our clients give us tons of feedback, we had to create a foundation for future improvements. Not all of their feedback is incorporated into this upgrade. But the foundation has not been prepared for the future."
Creative Manager Pro says the update improves speed, Dashboard customization, and navigation.
"Over the next 12-18 months we will be updating each area of the system and addressing the feedback that we continue to get from our clients as each new section is rolled out," Ause said. "For example, we are currently working on the design of the CRM functions of our product for a future release later in the year. Exciting as it is, it needs to be done with deliberation and loads of testing."