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Apple reveals European retail expansion plans

updated 11:05 am EST, Wed March 5, 2008

Apple reveals retail plan

Apple's retail director Ron Johnson yesterday confirmed the opening of two Italian store locations during the shareholder meeting in Cupertino yesterday. According to SetteB.IT, Johnson said there would be two retail locations opening in Milan within the next year. The first location would be behind the Duomo or between Corso Vittorio Emanuele and Via Montenapoleone, the second in the Corso Buenos Aires.

Johnson also said that the central store would be "much more" costly than even the Manhattan location, featuring the giant glass cube. He also briefly mentioned possibilities for other European stores, listing Munich, Germany as another potential site.

Macworld reports Apple is also coming to Covent Garden in London, taking over a space formerly held by the Rock Garden. The location be approximately 25,000 square feet, 3000 square feet less than the recently renovated Regent Street location.

by MacNN Staff





  1. maybesew

    Joined: Dec 1969


    This was not said.

    Maybe it was said later in the day, but there were no mentions of future retail stores in Europe yesterday. Only in response to the woman from Wyoming, did Ron say that as Apple performs better in all markets, it would allow for Apple to expand into markets like Wyoming, Idaho, etc

  1. amacc

    Joined: Dec 1969


    Bad Translation

    "possibilities for other European stores, listing Germany, Monaco, and Bavaria as other potential locations." Monaco (Monaco di Baviera) is how you say Munich in Italian. And Munich which is the capital city of the state of Bavaria in Germany, is the location of the new store. So they talking about one new store not three.

  1. Jeronimo2000

    Joined: Dec 1969



    Well, this article shows clever insight into the Bavarian psyche: those wacky Bavarians never saw themselves as part of Germany (which, alas, they are, geographically) but a whole different nation in itself. So it's only fitting to distinguish...

    ... unless the author simply didn't get it, as pointed out by amacc. Somehow, this seems much more likely.

  1. TheSnarkmeister

    Joined: Dec 1969


    Did I miss something?

    Is Bavaria no longer part of Germany?

  1. testudo

    Joined: Dec 1969



    It's like Germany's Texas...

  1. smokeonit

    Joined: Dec 1969



    is this just bad journalism or did he really say germany and bavaria??? WTF???

    that munich will be the 1st location in germany is clear for some time now... nothing new there...

    but that bavaria is no longer part of germany for apple, that's something new... to me @ least... (munich is the capital of the state of bavaria, and bavaria is one of the 16 states forming the federal republic of germany)

  1. Guest

    Joined: Dec 1969


    Learn your geographics

    You wrote "He also briefly mentioned possibilities for other European stores, listing Germany, Monaco, and Bavaria as other potential locations."

    Guys, did you miss classes in highschool teaching geographics? BAVARIA IS A STATE WITHIN GERMANY AND NOT A SEPERATE NATION!

    Please be more precise!

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