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Creative fights iPod with $150 ZEN

updated 02:10 pm EST, Wed February 27, 2008

Creative ZEN at 150

Creative has begun aggressive steps to fight against the iPod nano and other low-cost flash players by offering major discounts for all low-end versions of its ZEN media player. The company has dropped the price of its more popular 8GB ZEN to $150, bringing it to the same price as the 4GB Apple player despite the added storage, a larger 2.5-inch screen, and potential expansion through an SD card slot. Other, smaller players have dropped to prices of $80 for a 2GB model and $100 for a 4GB version, which differ only in storage.

The company has not officially announced the drops but has effectively timed the release to coincide with a recent iPod shuffle price drop, which placed a 2GB edition of the screenless iPod just $9 above the price of the recently introduced ZEN Stone with Speaker. The move also potentially clears a path for the now expected ZEN Share, which would add Wi-Fi for player-to-player music swaps.

by MacNN Staff





  1. climacs

    Joined: Dec 1969


    points to MacNN

    for not using the dreaded phrase, 'iPod-killer'

    can you smell the flopsweat from Creative?

  1. climacs

    Joined: Dec 1969



    I wonder if all 3 of the people who bought Creative MP3 players last week, are going to b**** about the price drop like people did when the iPhone dropped in price by $200.

  1. dwoodruff

    Joined: Dec 1969



    where can I get one?


  1. eldarkus

    Joined: Dec 1969



    I second that!! Kudos MacNN!

    Tho, I'm starting to use macworld (aka: MacNN Killer) more and more.. lol!

  1. tutorcat

    Joined: Dec 1969


    I want to buy one ;-)

    I like the price and the features of this Zen. I heard from some websites that it sound better than iPod. Although, nothing compare to the convenience of syncing music and movies via iTunes and iPod but when compare the price and features with iPod, I have to go with Zen. I want Creative to capture 50% of marketshare, so by then Apple will have to include FM tuner and recording function to iPod ;-)

  1. bubuschoeny

    Joined: Dec 1969


    IPud's suck.

    Let see what to Ipud's lach.

    1. FM Radio (Poeple still use it) 2. Innovation (Maybe 3-4 years ago they did) Yes yes the ITouch and the IPhone have a touch screen and the interface is slick, but it's nothing new. People have been trying touch screens for years. Apple just have the legions of Isheep to guy it. What would be cool is if the allowed other cell phone makers to have the iphone os on there hardware. 3. Expansion slot. 4. Crappy headphones. 32 Gig Ipod Touch = 499 but has 5 dollar ear phones? Huh? 5. Lach of bluetooth. I bet apple could make a really slick set of bluetooth head phones if they wanted to. I now the Isheep would be cashing in there first born to get them. 6. Itunes is bloated. It's in real need of a make over.

    Anyway that's my two cents. Alright ISheep let's have it.

  1. shen

    Joined: Dec 1969


    ok, here it is!

    "Let see what to Ipud's lach."

    i am sorry that was as far as i got. what did you spit up all over the forum? is that baud barf?

    i am sorry, but it is hard to reply to something you can't even understand. please, next time, attempt a coherent sentence.

    (see, this is exactly why Bush as president is a problem. it would seem he is a role model to others who can't communicate...)

  1. moofpup

    Joined: Dec 1969


    "iPud's suck"

    So go buy yourself a Zen and bore some other forum.

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