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Piper: MacBook Air popular, but below original

updated 09:10 am EST, Tue February 12, 2008

Piper on MacBook Air

The arrival of the MacBook Air has produced mixed, if generally positive reseller results, say analysts at Piper Jaffray. A group of 20 third-party Apple vendors report that Air interest is "high," with 30 percent of them saying demand is similar to that when the original MacBook was released in 2006. Another 60 percent though say that demand is smaller, with people often expressing curiosity about the notebook, but tending towards the basic MacBook if choosing to buy.

Fortunate for Apple may be the news that the Air appears not to be cannibalizing sales of other Macs. Resellers explain that the computer has a smaller, separate market, composed of people who value portability even over cost; one vendor has described the Air as the first "executive Mac." Piper argues that 16 percent of Macs will be Airs by the end of 2008, although resellers are predicting a sequentially flat quarter for Macs in March, versus Piper's own estimates of 18 percent quarter-over-quarter.




by MacNN Staff

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  1. climacs

    Joined: Dec 1969

    0

    hmmm

    it would be interesting if this 'executive' Mac - gotten into the hands of key senior business executives - were to help influence companies to start buying more Macs for their companies' everyday use (e.g., replacing aging PCs rather than buying new ones with Visturd).

  1. dliup

    Joined: Dec 1969

    0

    =)

    No problem as long as more people become technically more informed and turn to buy macs, no matter which model.

  1. UberFu

    Joined: Dec 1969

    0

    been saying it since the

    beginning - the Macbook Air is a niche product_

    Power users won't jump at it as the specs are below that of even the Macbook_

    Budget conscious folks won't jump at it as it's out of budget_

    But business class folks and others looking for short term portability will find it perfect for them_ Whether constantly traveling form one city to another for meeting or taking notes in some remote location in South America studying pigmy crocodiles_

  1. mgpalma

    Joined: Dec 1969

    0

    re:tending towards th...

    "tending towards the basic MacBook"

    Which, as we all know, is more Mac for the money.

    Funny quote...

  1. cmoney

    Joined: Dec 1969

    0

    starbucks changes my mind

    not completely related, but with the new starbucks and at&t deal, and being in nyc where there's sometimes 3 starbucks on a single block, having a mac to drag around everywhere could be nice!

    though that large foot print is still probably a deal killer for me since it simply won't fit in some smaller bags.

  1. jumanji

    Joined: Dec 1969

    0

    just got the macbook air

    we have macbooks, macbook pros, and we just got a macbook air. it is jaw dropping and after using it, i can't honestly think of a reason not to go with it over the other models. it's plenty fast and the design is unreal.

  1. malax

    Joined: Dec 1969

    0

    told you so

    So maybe it's not "Apple's biggest mistake since the Cube" as 90% of the hysterical blog posters have predicted. I love mine. I have brought it to work every day this week since it's easy to toss in my bag. A couple pounds does make a difference when you're taking public transit and walking to work.

  1. testudo

    Joined: Dec 1969

    0

    Re: just got the...

    i can't honestly think of a reason not to go with it over the other models.

    Maybe the extra cost, the lack of expandaility, etc.

  1. scottmorgan42

    Joined: Dec 1969

    0

    Amazing

    Apple's entry into the the niche ultra-portable market isn't as popular as their cheapest, most consumer friendly laptop!?

    Who could ever imagined this? It must be a HUGE failure for Apple. I bet Jobs is working on his resignation letter now.

  1. jumanji

    Joined: Dec 1969

    0

    testudo

    the usb port will give me all the tools i need. i don't plan on keeping this thing past 4 years. it's not like i will get to a point where i need a bigger hard drive or faster processor. if i do need more space, i'll use an external hard drive. again, it's plenty fast enough and it's the most portable laptop.

    as for cost, please...where have you been? when has an apple owner ever complained about paying more?

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