02/12/2008, 9:10am, EST
Tuesday, February 12th
Piper: MacBook Air popular, but below original
The arrival of the MacBook Air has produced mixed, if generally positive reseller results, say analysts at Piper Jaffray. A group of 20 third-party Apple vendors report that Air interest is "high," with 30 percent of them saying demand is similar to that when the original MacBook was released in 2006. Another 60 percent though say that demand is smaller, with people often expressing curiosity about the notebook, but tending towards the basic MacBook if choosing to buy.
Fortunate for Apple may be the news that the Air appears not to be cannibalizing sales of other Macs. Resellers explain that the computer has a smaller, separate market, composed of people who value portability even over cost; one vendor has described the Air as the first "executive Mac." Piper argues that 16 percent of Macs will be Airs by the end of 2008, although resellers are predicting a sequentially flat quarter for Macs in March, versus Piper's own estimates of 18 percent quarter-over-quarter.
Filed under: Investor, Apple
Other story tags: MacBook, MacBook Air
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Power users won't jump at it as the specs are below that of even the Macbook_
Budget conscious folks won't jump at it as it's out of budget_
But business class folks and others looking for short term portability will find it perfect for them_ Whether constantly traveling form one city to another for meeting or taking notes in some remote location in South America studying pigmy crocodiles_
Which, as we all know, is more Mac for the money.
Funny quote...
though that large foot print is still probably a deal killer for me since it simply won't fit in some smaller bags.
Maybe the extra cost, the lack of expandaility, etc.
Who could ever imagined this? It must be a HUGE failure for Apple. I bet Jobs is working on his resignation letter now.
as for cost, please...where have you been? when has an apple owner ever complained about paying more?