updated 09:20 am EST, Mon February 11, 2008
iPhone, Touch price cuts?
Prices on the iPhone and the iPod touch may drop substantially within the next two months, a report suggests. Citing an anonymous source, the report claims that by mid-April at the latest, a $100 price drop will reach the 16GB iPhone, as well as the 16 and 32GB Touches; this would put their costs at $399, $299 and $399, respectively. It is also said that sales of the 8GB Touch will stop completely, but the source does not mention a removal of the 8GB iPhone, which would have to happen if it did not also fall in price.
The cuts could happen as soon as this month, coinciding with Apple's official release of the iPhone SDK to developers. An event of some sort is expected towards the end of February, possibly on the 26th. The view that price reductions are inevitable has been echoed by analysts such as Ezra Gottheil of Technology Business Research, who proposes that Apple must revise its iPhone plans in order to reach 2008 sales of 10 million, a target set earlier by Apple CEO Steve Jobs. In recent commentary however, Gottheil has predicted that the 8GB iPhone will remain, with just a $50 discount.