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iPhone is top choice for next cell phone purchase

updated 01:45 pm EST, Thu February 7, 2008

iPhone most-wanted phone

Apple's iPhone is the top pick among consumers who said they plan to purchase a new cellular phone in the next six months, according to ChangeWave Research. Of 4,182 consumers surveyed, 17 percent said Apple's iPhone remains their top choice. Research in Motion's BlackBerry came in a close second with 15 percent of respondents expressing interest, while Motorola declined to 11 percent as part of a continuing slide after Apple unveiled the iPhone in June of 2007.

The survey also found that Apple is still maintaining a big lead in customer satisfaction, with 72 percent of those surveyed reporting that they are 'very satisfied' compared to other manufacturers like RIM, which holds second place with 55 percent of customers saying they are 'very satisfied.'

Palm ranked at the very bottom in terms of customer satisfaction with 30 percent, while Motorola (34 percent), Sony/Ericsson (34 percent), and Samsung (34 percent) all tied in next-to-last place.

An accelerating shift toward advanced smart phones is occurring, according to ChangeWave, which favors Apple and other manufacturers of sophisticated handsets.

by MacNN Staff



  1. testudo

    Joined: Dec 1969


    Big deal...

    First off, most people have no clue what phone they're going to get until they figure out what carrier they have, then what phones the carrier offers, then what deal they can get on what phones the carrier offers.

    Numbers that speak to what people 'want' aren't as important as numbers that tell us what people actually 'buy'. For example, if 80% of that 17% actually get an iPhone, that information can be used to figure out what sales might be like when the next survey comes out. (Or, to make this meaningful, what is the percentage of those last time who said "RIM" or "Motorola" who actually bought a blackberry or Razr. Then again, are they asking about companies or specific phones, since it's unclear).

    h***, everyone thought Obama was going to win NH based on surveys. Guess NH voter tendencies need the same +/- information.

    The second set of numbers are no surprise. But keep in mind that Apple has such a loyal following that if their iPhone pissed in their pepsi they'd still be pleased with it.

  1. Johnny Niles

    Joined: Dec 1969



    First, indications seem to be that people care less about the carrier than the phone itself, as indicated by all the people who switched to AT&T just to get an iPhone.

    Second, if you can prove that all those iPhone owners are part of Apple's "loyal following", i.e. they've all owned Apple products before they bought an iPhone, please do it. Otherwise, shut up. :D

  1. ZinkDifferent

    Joined: Dec 1969



    testudo is about as useful as a one-legged guy at an a**-kicking contest... and he proves once again to be the moron that he is. Well said, Johnny niles :-)

    The iPhone, more than anything, has demonstrated that consumers care less about the carrier, than they do about what phone they want - the nearly two million new AT&T subscribers (and growing) that jumped ship from their carriers to get an iPhone are proof of that.

    This survey asked people with a time window of 6 months, so probably includes people waiting for their contracts to expire, and as such is most likely quite accurate - aside from the fact that most people invariably find ways to get what they want, if they want it badly enough.

    Once again, testudo is really doing nothing more than blowing hot air out his a**... thanks for continually erasing any doubt people might have about what a moron you are.

  1. hezekiahb

    Joined: Dec 1969



    Customer satisfaction is huge I believe. Verizon & Cingular are both huge & having dealt with customer service from both I think they both suck on the network side. Most of what I read on the internet would imply that satisfaction with Network doesn't rank high for any carrier (course I've never looked at stats on this).

    This leaves customer satisfaction with the phone itself as a big determinant what people choose. RIM is available from nearly every carrier but some Carriers (Verizon) cut features for the sake of profit.

    I have a BBerry 8830, it sucks big time, I'm constantly having to power cycle it cause the network messes up & the sync services never seem to work right. The battery is lucky to last for a day.

    My boss has an iPhone, he's never had to power cycle it aside from after installing iPhone updates. His battery lasts for over a week. He doesn't need some special holster to disable to buttons while holstered, his iPhone even disables the touch screen if it is in his pocket!

    I'm a Network Admin where I work so I'm one of the lucky few who was able to enable IMAP on their exchange server, course I was not enabling it for myself. I'd buy an iPhone tomorrow if I could but my company has forced me to Verizon & BBerry. Some day that will probably change & by the time it does the iPhones will be 3G capable so it is probably a good thing I'm forced to hold out.

  1. sachxn

    Joined: Dec 1969



    Apple will be no.1 in near future, I think all are waiting for iPhone 2.0


  1. Guest

    Joined: Dec 1969



    what a really nasty bunch of commenters you are!

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