iPhone is top choice for next cell phone purchase
updated 01:45 pm EST, Thu February 7, 2008
iPhone most-wanted phone
Apple's iPhone is the top pick among consumers who said they plan to purchase a new cellular phone in the next six months, according to ChangeWave Research. Of 4,182 consumers surveyed, 17 percent said Apple's iPhone remains their top choice. Research in Motion's BlackBerry came in a close second with 15 percent of respondents expressing interest, while Motorola declined to 11 percent as part of a continuing slide after Apple unveiled the iPhone in June of 2007.
The survey also found that Apple is still maintaining a big lead in customer satisfaction, with 72 percent of those surveyed reporting that they are 'very satisfied' compared to other manufacturers like RIM, which holds second place with 55 percent of customers saying they are 'very satisfied.'
Palm ranked at the very bottom in terms of customer satisfaction with 30 percent, while Motorola (34 percent), Sony/Ericsson (34 percent), and Samsung (34 percent) all tied in next-to-last place.
An accelerating shift toward advanced smart phones is occurring, according to ChangeWave, which favors Apple and other manufacturers of sophisticated handsets.
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Joined: Aug 2001
Big deal...
First off, most people have no clue what phone they're going to get until they figure out what carrier they have, then what phones the carrier offers, then what deal they can get on what phones the carrier offers.
Numbers that speak to what people 'want' aren't as important as numbers that tell us what people actually 'buy'. For example, if 80% of that 17% actually get an iPhone, that information can be used to figure out what sales might be like when the next survey comes out. (Or, to make this meaningful, what is the percentage of those last time who said "RIM" or "Motorola" who actually bought a blackberry or Razr. Then again, are they asking about companies or specific phones, since it's unclear).
h***, everyone thought Obama was going to win NH based on surveys. Guess NH voter tendencies need the same +/- information.
The second set of numbers are no surprise. But keep in mind that Apple has such a loyal following that if their iPhone pissed in their pepsi they'd still be pleased with it.