updated 09:05 am EST, Wed February 6, 2008
Facebook, KBB iPhone ads
In the wake of yesterday's 16GB upgrade announcement, Apple has released two new TV commercials for the iPhone. Both concentrate not on the device itself, but rather on popular websites that have been given customized iPhone interfaces. The first is dedicated to Facebook, and shows a person browsing news, profiles and pictures; it claims that the iPhone is perfect for people who cannot stop checking Facebook at their computer, since they can now check it anywhere.
The second ad visits Kelley Blue Book, the famous guide to car prices. Here Apple suggests that the iPhone is a useful tool in talking to dealers, as it is possible to check on the going prices for vehicles where a salesman might otherwise have the upper hand.