toggle

AAPL Stock: 94.72 ( + 0.78 )

Printed from http://www.macnn.com

Briefly: Apple selling Polk, NWU student poll, more

updated 10:50 pm EST, Mon February 4, 2008

Apple/Polk, NWU, Tessera

In brief: Apple stores are now selling Polk Audio products, students at Northwestern University are using Facebook and the iPhone to perform a statistical analysis, and Tessera Technologies is in the process of acquiring FotoNation. Starting in March 2008, Apple's US retail outlets will sell the I-Sonic ES2 sound system, which features iTunes tagging for HD radio, allowing users to bookmark songs. Once songs are tagged, users can attach the iPod to their computer, and preview, buy, and download the tagged tracks.

Northwestern University graduate students are using the Mimieo social networking service to perform a study of which Superbowl ads were most appealing to users. After every quarter, the page compiled responses of how liked the ads were, and whether or not the advertisement influenced potential shopping decisions for viewers. Users could vote directly through the page, as well as through Facebook, and through an iPhone-specific web site. The graduates will compile and analyze the results, as well as publishing a detailed report of both winners and losers.

Tessera Technologies is buying embedded media specialist FotoNation for $29 million, as well as a bonus of $10 million to be paid out as milestones are achieved throughout the year. According to the deal, Tessera will gain access to FotoNation's technologies, such as face tracking, red-eye correction, smile and blink detection, and more. "FotoNation's solutions are a perfect complement to Tessera's image enhancement technologies and the combined strengths of our two companies will help drive the proliferation of digital still camera functionality in mobile camera devices, as well as open new channels such as digital still cameras for our product portfolio," said Bruce McWilliams, CEO of Tessera




by MacNN Staff

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Razer Kraken Pro headset

Gaming headphones are a challenge to get right, for a long list of reasons that are unique to the consumer buying them. Some shoppers ...

Patriot Aero Wireless Mobile Drive

Regardless of how large a tablet you buy, you always want more space. There's always one more movie or another album you'd cram on, ...

Patriot Fuel+ 6000 and 9000mAh batteries

Mobile device batteries are better than they used to be, but there's always a scenario where users could use more juice. Upgrade manu ...

toggle

Most Commented