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Google's Schmidt: iPhone 'first of a generation'

updated 11:55 am EST, Fri February 1, 2008

Google on iPhone, searches

The iPhone is just the "first of a whole generation of products" that will exploit search technology, says Google CEO Eric Schmidt. The phone is already getting more traffic from the iPhone than any other mobile device, a fact commonly attributed to the direct integration of Google Maps and YouTube, as well as an easier interface and the availability of unlimited data plans wherever the iPhone is sold. Speaking to investors and others in an earnings conference call, Schmidt noted that ultimately, the point of spreading search functions is ad revenue.

"With those search opportunities comes ad monetization," said Schmidt. The executive also sits on Apple's board of directors, however, increasing his personal profits as the iPhone succeeds.

Google does however have much broader plans, involving its open-source Android platform for cellphones, which will likely feature Google search tools in most cases. The company has also been aggressive in signing deals where the company has no direct connections, for instance targeting Japanese carrier NTT DoCoMo. This may give it an edge on companies like Yahoo, particularly important in light of Microsoft's acquisition overtures.

by MacNN Staff





  1. Zkatz007

    Joined: Dec 1969


    Ummm, editor?

    The phone is already getting more traffic from the iPhone than any other mobile device

  1. Appleman

    Joined: Dec 1969


    hm, edior (2)

    The phone is already getting more traffic from the iPhone than any other mobile device???

  1. tindrum

    Joined: Dec 1969


    are you guys

    the kind of people that also correct chatters' grammar and spelling errors on irc? just figure it out. the writer meant "site".

    If you can't handle the poor copy editing (lack of, probably), go read a newspaper instead. Newspapers have editors and copy editors to keep such mistakes to a minimum. Of course, they only come out once a day. how about you all relax your standards in exchange for the immediacy that the web offers?

  1. Zkatz007

    Joined: Dec 1969


    Hey tindrum

    Go s**** yourself! How's that for copy editing!

  1. MhzDoesMatter

    Joined: Dec 1969



    I guess that depends on whether that was a question or exclamation, zkatz007. I think his point still stands. Get a life.

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