Text Size

Ferrari president tips hat to Apple

updated 12:35 pm EST, Wed January 30, 2008

Ferrari president, Apple

Italian sports car manufacturer Ferrari has given praise to Apple Inc. (Italian), calling the company a "myth" that started from nothing and evolved into the most innovative company in the world. Ferrari president Luca Cordero di Montezemolo dubbed Apple revolutionary, adding that the Mac and iPod maker boasts extraordinary communication skills, according to setteB.IT. Montezemolo also made light of the fact that Apple is close to young people, and cited Google as well as Ralph Lauren among the most dynamic companies today.

Ferrari also holds an internally managed merchandising line that licenses various products bearing its famous brand. The company logo appears on bicycles, cellular phones, clothing, eyewear, laptop computers, pencils, pens, perfume, and more.

Interestingly, Ferrari recently chose Acer and AMD as technology partners for its ultimate Formula 1 race car.

 
Previous Comments

...

01/30, 12:59pm reply

yawn

Guest

Fresh-Faced Recruit

Joined: Nov 1999

0

native iPod integration

01/30, 01:25pm reply

I thought he was going to say that were supporting native iPod integration in their car stereos. Because that's all that's been holding me back from trading in my car.

Robb

Fresh-Faced Recruit

Joined: Feb 2000

0

re: native ipod integrati

01/30, 02:18pm reply

So you'll trade in your car for a Ferrari once they have native ipod integration? Must be nice to be rich ;).

koolkid1976

Fresh-Faced Recruit

Joined: May 2003

0

blah

01/30, 02:31pm reply

now you can buy an inexpensive ferrari for under one million US!!!

NOT, ha ha , fooled ya...

to the rest of us thats 400 power macs with quad cores... which is faster, you decide??

of course my garage will not hold 400 power macs or a ferrari.....

hokizpokis

Fresh-Faced Recruit

Joined: Jan 2007

0

Re: blah

01/30, 03:02pm reply

Technically, they're called MacPros now, not PowerMacs (that's so 2006ish).

testudo

Fresh-Faced Recruit

Joined: Aug 2001

0

'myth'

01/30, 03:27pm reply

when you say something is a 'myth' in english, that sounds like it's untrue, the same word in italian translates better into english as, 'mythical'.

Just saying.

climacs

Fresh-Faced Recruit

Joined: Sep 2001

0

ferrari irrelevant

01/30, 04:22pm reply

lets face it, Ferrari should be going out of business soon since they have their business model all wrong, where is the sub $20,000 Ferrari for all of us cheapskates who love great engineering but don't want to pay for it. I mean lets face it, owning a Ferrari is like owning a G4 Cube, looks great but absolutely useless for gaming...

chucker

Fresh-Faced Recruit

Joined: Mar 2007

0

Re: ferrari irrelevant

01/30, 10:51pm reply

Well, if Ferrari had any desire to increase it's market share, then they would be irrelevant. But I guess it goes to show you how car analogies to computers just don't work.

testudo

Fresh-Faced Recruit

Joined: Aug 2001

0

myth that started from...

01/31, 08:45am reply

...nothing and evolde into the most innovative company in the world_

Except that without Apple 'stealing the ball' from Xerox and doing something with the concept of a GUI Interface we'd ALL be still running Apps in D.O.S. to this day_ As for years Bill Gates looked at the GUI and said that DOS was the future not graphical systems_

The entire Personal Computer Industry would be very different if Steve Wozniak had not proto-typed the first Apple Computer_

The End_

UberFu

Fresh-Faced Recruit

Joined: Oct 2002

0

Popular News