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Ferrari president tips hat to Apple

updated 12:35 pm EST, Wed January 30, 2008

Ferrari president, Apple


Italian sports car manufacturer Ferrari has given praise to Apple Inc. (Italian), calling the company a "myth" that started from nothing and evolved into the most innovative company in the world. Ferrari president Luca Cordero di Montezemolo dubbed Apple revolutionary, adding that the Mac and iPod maker boasts extraordinary communication skills, according to setteB.IT. Montezemolo also made light of the fact that Apple is close to young people, and cited Google as well as Ralph Lauren among the most dynamic companies today.

Ferrari also holds an internally managed merchandising line that licenses various products bearing its famous brand. The company logo appears on bicycles, cellular phones, clothing, eyewear, laptop computers, pencils, pens, perfume, and more.

Interestingly, Ferrari recently chose Acer and AMD as technology partners for its ultimate Formula 1 race car.


by MacNN Staff

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  1. Guest

    Fresh-Faced Recruit

    Joined: Nov 1999

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    01/30, 12:59pm | report spam | Reply |

    ...

    yawn

  1. Robb

    Fresh-Faced Recruit

    Joined: Feb 2000

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    01/30, 01:25pm | report spam | Reply |

    native iPod integration

    I thought he was going to say that were supporting native iPod integration in their car stereos. Because that's all that's been holding me back from trading in my car.

  1. koolkid1976

    Fresh-Faced Recruit

    Joined: May 2003

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    01/30, 02:18pm | report spam | Reply |

    re: native ipod integrati

    So you'll trade in your car for a Ferrari once they have native ipod integration? Must be nice to be rich ;).

  1. hokizpokis

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    Joined: Jan 2007

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    01/30, 02:31pm | report spam | Reply |

    blah

    now you can buy an inexpensive ferrari for under one million US!!!

    NOT, ha ha , fooled ya...

    to the rest of us thats 400 power macs with quad cores... which is faster, you decide??

    of course my garage will not hold 400 power macs or a ferrari.....

  1. testudo

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    Joined: Aug 2001

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    01/30, 03:02pm | report spam | Reply |

    Re: blah

    Technically, they're called MacPros now, not PowerMacs (that's so 2006ish).

  1. climacs

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    Joined: Sep 2001

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    01/30, 03:27pm | report spam | Reply |

    'myth'

    when you say something is a 'myth' in english, that sounds like it's untrue, the same word in italian translates better into english as, 'mythical'.

    Just saying.

  1. chucker

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    Joined: Mar 2007

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    01/30, 04:22pm | report spam | Reply |

    ferrari irrelevant

    lets face it, Ferrari should be going out of business soon since they have their business model all wrong, where is the sub $20,000 Ferrari for all of us cheapskates who love great engineering but don't want to pay for it. I mean lets face it, owning a Ferrari is like owning a G4 Cube, looks great but absolutely useless for gaming...

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

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    01/30, 10:51pm | report spam | Reply |

    Re: ferrari irrelevant

    Well, if Ferrari had any desire to increase it's market share, then they would be irrelevant. But I guess it goes to show you how car analogies to computers just don't work.

  1. UberFu

    Fresh-Faced Recruit

    Joined: Oct 2002

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    01/31, 08:45am | report spam | Reply |

    myth that started from...

    ...nothing and evolde into the most innovative company in the world_

    Except that without Apple 'stealing the ball' from Xerox and doing something with the concept of a GUI Interface we'd ALL be still running Apps in D.O.S. to this day_ As for years Bill Gates looked at the GUI and said that DOS was the future not graphical systems_

    The entire Personal Computer Industry would be very different if Steve Wozniak had not proto-typed the first Apple Computer_

    The End_

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