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Apple TV update delayed 1-2 weeks

updated 02:15 pm EST, Wed January 30, 2008

Apple TV update delayed

Apple today announced that its new Apple TV software update, which allows users to rent high definition movies directly from the living room, is "not quite finished." The company says it plans to make the free software download -- which CEO Steve Jobs unveiled during his keynote speech at Macworld in San Francisco earlier this month -- available to existing Apple TV customers in "another week or two."

DVD-quality iTunes Movie Rentals are priced at $2.99 for library titles and $3.99 for new releases, with high definition versions available for one dollar more. Purchases downloaded to Apple TV are automatically synced back to iTunes, and are transferable to iPods as well as iPhones.

Apple TV connects to a wide array of widescreen TVs and home theater systems. The device ships standard with HDMI, component video as well as analog, and optical audio ports. Apple TV, which includes the Apple Remote, is available via the Apple Store for $230 (40GB) or $330 (160GB).

by MacNN Staff




  1. bloggerblog

    Joined: Dec 1969


    i'm not surprised.

    what a shocker! This is typical from any software developer. The project manager builds his schedule on employees answers to questions asked during a meeting. The Project Manager tags to the timeline about 20% as an error margin. However, the programmer may hit a snag where now it would take him days to figure-out a solution, adding over 300% over the original time-frame.

  1. bloggerblog

    Joined: Dec 1969



    Yeah but it does suck, I was soo looking forward for that update :(

  1. doctor9

    Joined: Dec 1969


    better to get it right

    On such an initiative as this, it's best to ship as close to perfect as solution as possible. If people have problems using this new rental solution from the get go, they'll be hard pressed to want to try again...and of course the press will skewer Apple!


  1. iChick

    Joined: Dec 1969


    ditto on get it right

    The more bug-free this release is, the better. Leopard has had a few too many issues.....

  1. russellb

    Joined: Dec 1969


    Apple TV

    But I wonder ...

    Are they delaying the release due to the Apple TV software or it is something else.

    They seem to be very slow to add new movies to Itunes ... not that many "new release" blockbusters have been added. How long can it take to convert these movies.

    So is it actually Apple TV software or something else slowing the release ?

  1. dogzilla

    Joined: Dec 1969


    Front Row?

    Anyone know if there's a parallel Front Row update in the works? I've never understood the AppleTV, but my Mini is an excellent little workhorse connected to my 42"

  1. testudo

    Joined: Dec 1969


    Re: I'm not surprised

    I'm not surprised, either, but isn't that why the manager put the extra 20% time in there, for the desnaggling?

    And if someone's hit a snag to add 300% to the original time frame, someone deserves to be fired, because they obviously don't know either how to program or how to evaluate a project.

    Although, I guess considering past history, the surprise would be that a problem arose and someone caught it before it left the building. Maybe they've actually restored the QA department?

  1. climacs

    Joined: Dec 1969


    have you ever actually

    programmed, testudo?

    If not, then you have no business calling for anyone to be canned, unless you know what you're talking about.

    Which, you usually don't.

  1. milkmage

    Joined: Dec 1969



    I don't think Apple converts anything. I think the studios provide the digital "master" or whatever you want to call it. I'm 99% certain any delays in content are for business (legal) reasons, not technology.

    @climacs - yeah, testudo sounds like he's from marketing (I work for a software dev company). they just don't get it.

  1. bennco

    Joined: Dec 1969


    I have programmed

    ... and if I give a deadline to my superiors as to when I am to be finished with a particular project - or segment of a project, then I personally pad it by 25% - and If I am wrong by a margin of some 300%, then I would no be surprised if I did not keep my job very long.. -

    In fact, If one of my subordinates gave me some BS story about being late on a project some 300% overdue - the I would seriously reconsider their position within my department..

    You are correct Testudo.

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