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O2 improves iPhone plans, grows in-store traffic

updated 10:20 am EST, Tue January 29, 2008

O2 improves iPhone plans

UK carrier O2 has decided to dramatically improve its phone plans, with a particular emphasis on the iPhone, reports say. While owners of other phones will have to wait for their contracts to renew before seeing benefits, existing iPhone owners will be able to switch to expanded plans come February 1st. Those paying for the 35-per-month contract will receive three times their current minutes, and double the number of SMS messages; new is the 45-per-month plan, which will grant the same amount of minutes and texts as the former 55 plan.

Those already on the 55 plan will have to migrate, either to the 45 plan or an upper-tier 75 option, which supplies 3,000 minutes and 500 texts. O2 is defaulting people to the cheaper of the two. Finally, mirroring AT&T's actions in the US, O2 will also add the iPhone to its business plans by the end of the year.

The carrier is meanwhile claiming to have seen a substantial increase in the amount of in-store traffic within the past two months, directly related to the iPhone. Traffic is said to have tripled over normal rates, which may bode well for next month's quarterly results report. Third-party reports suggest though that iPhone sales have fallen below targets, hitting 190,000 in two months instead of O2's predicted 200,000. Research firm Gartner once predicted figures between 350,000 and 400,000, creating even greater disappointment.




by MacNN Staff

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  1. muso_rah

    Joined: Dec 1969

    0

    Good start...but

    now deal with the data roaming prices - 7.05 per Mb - notice the lower case "b". Translation = 56.40 per MB

    Makes the service abroad very restricted for non-business users.

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