I suspect that Apple has plans to do this right at some indefinite place in the future, but wants to keep a foot in the door as the concept technology develops. The current ATV is a hackers toy and doesn't offer anything substantive to someone interested in high quality video. I imagine if you still have a CRT television, the ATV may interest you, but that is a dying technology. The ATV does little to take advantage of the standard 1080p set meing sold en masse these days.

I see a "pink" iPod in one ad - maybe he's cross-referencing the color pink with female connotations and mistaking it for porn_

@haysek "...good way to make MacNN a paysite..." - well their reader subscription would probably drop off dramatically since they can't seem to print most of their stories Accurately or use Headlines that relate to most articles_ There's also tthe occaasional Article on MacNN that has ZERO to actually do with a Mac much less Apple_ The list goes on and on_

So I don't think this would be a bad thing_

I find any and all ads that animate and move are meant to apparently just annoy. In the scrap heap they go. I don't block ads on all sites, just the ads that drive me insane.

MacIntouch, for example, is a site that gets advertising semi-right (if not for the blatant "Look what you can get from Amazon" they hawk in their daily news section).

I'm hoping that the price drop is just temporary. Sounds crazy, I know. But I hope it's just to clear out the current inventory to make room for upgraded hardware. Something that can play back video at higher than 720p (hmm, what is the resolution of photos?) and supports any video format QuickTime supports and full 5.1 surround support across the QuickTime/iTunes/AppleTV system (so I can rip my DVDs if they don't include an optical drive).

Just recently bought the Apple TV, and even thought the software is still the old version, I LOVE it! It's more impressive than I thought and has actually impressed family members who do not own a Mac!

They are saying they want an Apple TV now and are even saying their next computer will be a Mac.

Cool.

haysek said: A good way to make MacNN a pay site is to block all the ads. How do you think they pay the bills?

AND a good way to prevent it, is to have haysek fund the entire operation.

iSuppli does not know the cost of the CPU chip but doubts its estimate is high? How does iSuppli propose to know the cost to Apple of its Apple TV components and manufacturing costs when those contracts are not up for public review? Based on this oh so very thin analysis we are now to believe that Apple has changed its strategy? It is much more likely that Apple is making a fine profit on each unit sold and that iSuppli is blowing smoke up our collective shorts. Oh how I tire of all these bloody so-called analysts! Can we get back to real reporting and in-depth technology reprinting now, please, Macnnn?