Too expensive for too little technology: Europeans simply do not buy that (literally). And maybe it is time to realise US$ is not €.

100% correct. LOWER THE FRACKING PRICE YOU IDIOTS!

The iPhone is the best phone ever made by any company (well, not as good as a classic princess phone from the 50s, but it's close). To think people won't buy it is nuts. The only people who haven't bought it yet are those under the chains and shackles of competing contracts they're waiting to expire. There will be no other phone but the iPhone in 2 years. Learn to love it!

I can't buy it if I can't use it...

How can you even print this? In the conference call the CFO and COO said specifically that they would not give information or guidance regarding specific times EXCEPT that they still think they will meet the goal of 10 million by the end of 2008.

You must really want one if you're that upset about the price. I know, I know, even in the U.S., I can't justify buying one right now (when you add in the VZW contract severance fees).

Anyway, the point of this post- over time, Apple may going to sell as many of these as other companies would of their smart phones. Why? Their business model, of course. Let's not forget that as we've seen after last Macworld, you don't have to buy new hardware to get the benefits of updated software- and it's free! Other companies require a new phone to get upgrades like these, but with OS X in these things, GUI changes- even drastic ones- are easy to pull off.

Aside from improved wireless networking or a more reasonable amount of space for those wanting the iPhone to replace their old iPod, there isn't much Apple could do on the hardware end to justify replacements.

But the device hasn't been out for even a year yet. There's a lot that can happen still.

... not only odd that I agree with testudo, but I find it odd that the same guys complaining about iPhone prices, and other minutiae, are those that invariably do not have an iPhone (or don't even use a mobile phone).

At $399, iPhone is a lot less expensive than most of the Nokia phones I used to buy Bi (Before iPhone), and it works significantly better at what it does. Most of all, Apple keeps improving iPhone with software updates, adding functions and features - while with Nokia, to get new features, I had to buy a new handset (even of the new feature was just a new browser, or the ability to upload my pictures). With iPhone, my original investment is being protected, through free updates from Apple for the first 2 years-though most likely these kind of updates may be free as long as you remain under contract (i.e. as long as Apple receives part of your phone fees).

Maybe their projections would increase if the phone was ever available in Canada...

But in 2-3 years it will cost $99, be 3,5G and have about 10.000 apps at $5 each.

Tip of the week: buy a Mac, iPhone and 2 iPods together with some juicy underpriced Apple stock!

as usual, testudo misses the point. The first two commenters are complaining that Apple prices their products - at least in Europe - in the same amount of currency units as in the US. That means, a $399 iPhone is also €399. When €1 = $1.45, that means a 45% premium for Apple when it sells an iPhone in Europe. Huh? I mean, nice if you're a shareholder (like me), but is that really realistic? Couldn't lowering the price a bit increase market share and volume to offset the lower per-unit revenue?

This policy seems to extend to Apple's computers too, AFAIK they generally sell for the same amount of € as they do $ here in US.

BTW wish your Mac a happy birthday today!