Mac sales surge 44% driven by retail, Europe
updated 04:45 pm EST, Tue January 22, 2008
Mac sales surge 44%
Apple on Tuesday posted a 58 percent increase in profits for its December quarter, shipping more than 2.3 million Macs and, coincidently, nearly the same number of iPhones. Surprisingly, the company reported sequential decrease in the number of CPU units in the Americas -- down 13 percent from the education-heavy September quarter; however, the company recorded a dramatic 47 percent increase in Mac revenue for the Americas, indicating that the average sales price of each Mac increased significantly from the September quarter (year-over-year average Mac sales price was down a bit, as units increased by 35% and revenue lagged with a 22% increase).
In the December quarter, the company posted year-over-year Mac sales increases in each of its segments, led by the retail segment and then Europe: it saw a 35 percent increases in Mac sales to the Americas, 44 percent increase in Europe, a 30 percent increase in Japan, and a 64 percent increase in retail Mac sales. Apple also a very dramatic 59 percent increase in Asia and FileMaker sales (which are lumped together in its financials). Overall, the Mac market surged 44 percent.
further proof...
01/22, 06:43pm reply
...that Apple is s******* its faithful with colossal profit margins unmatched by just about any other consumer electronics company. Steve has perfected the art of selling less for more. Yes, Apple really is about its customer's...money!
Feathers
Forum Regular
Joined: Oct 1999
So, what do you care
01/22, 07:25pm reply
Hey, try Bill and Linda Gates foundation. I am sure they got their Billions and Billions from finding it on the street. :-)
Your pain, their money!! :-)
en
Eldernorm
Fresh-Faced Recruit
Joined: Sep 2007
thanks eldernorm...
01/22, 07:51pm reply
... for making my argument that Apple are every bit as much of a capitalist behemoth as M$... so please, an end to how Apple are about their customers where others notionally are not! They're all the same!
Feathers
Forum Regular
Joined: Oct 1999
feathers
01/22, 08:19pm reply
lol, Apple screwed me out of my money, while I screwed out of them the best, easiest phone and computer on the market. Works for this customer (and shareholder).
windsurfer_nyc
Fresh-Faced Recruit
Joined: Sep 2004
Europe
01/23, 08:14am reply
I think there's still significant room for growth in Europe.
Feathers - it's possible to be rampant capitalists and make huge profit margins while still being 'all about your customers' - or indeed BECAUSE you're all about your customers (added value being where you can make significant profit).
The flipside of your logic would be that the company with the lowest profit margins must be the most customer oriented.
JulesLt
Fresh-Faced Recruit
Joined: Jul 2005