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Syntax-Brillian pairs with Sharp for LCDs

updated 12:05 pm EST, Wed January 16, 2008

Syntax-Brillian & Sharp

TV builder Syntax-Brillian, generally known for its low-cost Olevia TVs, has announced a new partnership with its more famous competitor, Sharp. Reuters notes that hrough the deal, Sharp will supply Syntax with at least 700,000 LCD panels in 2008, more being an option if public demand supports it. Syntax and another company -- Taiwan's Kolin -- will also have the option of buying a 65-inch, 120Hz panel from Sharp, until the end of September 2008. This could mean an upgrade is coming this year for the existing 65-inch Olevia set.

Japanese companies like Sharp have been increasingly consolidating in the face of an intense HDTV market, host to rivals such as Vizio, LG and Samsung. Panasonic recently bought into Hitachi LCDs, while Sony was forced to abandon rear-projection sets such as the SXRD. Sharp itself decided last month to collaborate with Toshiba, selling LCD panels in exchange for semiconductors for its AQUOS TVs.

by MacNN Staff



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