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Analyst: Rentals stand out in Macworld keynote

updated 11:25 am EST, Wed January 16, 2008

Analyst: Rentals stand out

The keynote delivered by Apple CEO Steve Jobs yesterday was generally underwhelming, says American Technology Research analyst Shaw Wu. Many of the announcements were anticipated and not especially dramatic, Wu notes, and among these he includes the MacBook Air, what was intended to be the highlight of the presentation. Despite its unusual design, Wu argues that its features overlap too far with current MacBooks, and may thus not push incremental sales in the same way as ASUS' Eee subnotebook.

The most important debut at the Macworld Expo is believed to be iTunes movie rentals, described as "a landmark event" and a "potential game-changer." Wu suggests that this will increasingly draw people to Apple platforms, and contribute to a "digital video cycle," similar to the increase in digital music sales as a result of the original iTunes Music Store. Apple could become a central destination for movies, and thus lead people to switch to online purchases over physical media.

Regarding Apple's financial situation, Wu proposes that despite a failing US economy near recession, Apple is in a better position to hold out due to "strong fundamentals." As a result, the stock target for the company is still being pegged at $210 within six to 12 months.

by MacNN Staff



  1. coffeetime

    Joined: Dec 1969


    what is that?

    What the heck is ASUS' Eee subnotebook? Never heard of it and don't care... it's a PC for goodness sake. What is Wu comparing? Apple and Orange?

  1. Roger@MacNN

    Joined: Dec 1969


    The Eee

    It's another, much cheaper subnotebook. You may not care, but Apple and stockholders might if it sells a lot better. It's already doing pretty well.

  1. jayparry

    Joined: Dec 1969



    its ironic that they dig up rumors about what's going to happen, then when it does happen they pan they pan apple as releasing what was 'expected'. THen stop digging up what they are announcing if you are going to be disappointed when they announce just that!

  1. notehead

    Joined: Dec 1969



    I had similar thoughts. It's quite understandable that Apple would be secretive about it's product pipeline. While the Air isn't a game-changer, I think the reception would have been much warmer if people hadn't already been talking about it for so long.

  1. chucker

    Joined: Dec 1969



    To be honest Mr Shaw Wu, I'm a little underwhelmed with your writing.

    Time to go crawl back into the hole you came from?

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