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Apple, Fox offer digital versions of DVDs

updated 03:10 pm EST, Tue January 15, 2008

Apple, Fox digitize DVDs

Both Apple and Twentieth Century Fox today unveiled Digital Copy for iTunes, providing customers who purchase a DVD with an additional Digital Copy of the movie. The Digital Copy is exactly like movies purchased from the iTunes Store, and is transferable to iTunes for viewing on a Mac or PC, an iPod, an iPhone, or an Apple TV set top box. The first DVD to make its debut with iTunes Digital Copy is the Special Edition DVD premiere of the Family Guy 'Star Wars' parody, 'Family Guy Presents: Blue Harvest,' which is being released in stores today. Fox and Apple said they are planning to deliver many more DVDs with iTunes Digital Copy this year.

"One of the most requested features DVD buyers have been asking for is the ability to get the movies they bought into their iTunes library," said Jim Gianopulos, chairman and CEO of Fox Filmed Entertainment. "We're thrilled to offer such an incredibly simple way for our customers to get even more out of their DVD purchase, and we look forward to releasing many more DVDs this year with iTunes Digital Copy."

The new iTunes Digital Copy provides DVD shoppers with an easy way to transfer a DVD purchase to an iTunes library. Once a DVD is purchased, users can insert the disc into their computer and enter a unique code into iTunes to automatically make copies the movie to the iTunes library in minutes. Customers own the iTunes Digital Copy of the movie, and the Digital Copy offers all of the same viewing options as other iTunes Store video content. The digital versions of movies play on computers, iPods with video, iPhones, and Apple TV devices. Each DVD will only transfer its iTunes Digital Copy to one iTunes library, however.

"Now movie fans can easily transfer a free copy of the movie they purchase on DVD into iTunes," said Apple CEO Steve Jobs. "DVDs containing an iTunes Digital Copy allow movie fans to get a copy of their movie which can be viewed on a computer, iPod, iPhone or on Apple TV."

by MacNN Staff



  1. bjojade

    Joined: Dec 1969


    One iTunes library limit?

    That part sucks. I have several computers I use each with their own library. This would mean I couldn't copy it onto all the machines I own. BOOOO.

  1. Roehlstation

    Joined: Dec 1969


    Problem solved

    I solved that problem by keeping my iTunes Library on an external drive that way it is the same on all my computers.

  1. testudo

    Joined: Dec 1969


    Re: problem solved

    Oh, I thought the solution was simple. Use MacTheRipper and Handbrake...

    And I love the fox exec. "People wanted an easy way to add it to iTunes!". Why not just add the ability to convert it straight, rather then dealing with copy protections and limitations. Oh, right, we need to keep that DRM (and make sure it's all tied to Apple's hardware/software).

    I guess Jobs hasn't decided that DRM in videos is evil yet.

  1. TheSnarkmeister

    Joined: Dec 1969



    Are they crazy? The battery is not replaceable? You are supposed to throw away a 1700 dollar machine after a certain number of battery cycles? And there is no audio input?, the people you iSight video conference with can see you, but not hear you?

    AND all of this is sacrificed for a quarter of an inch in appearance, which undoubtedly only makes the machine hotter too!

    It is time for a change at Apple -- a change at the top. Job's anorexic fixations are becoming a liability. So far Apple's stock is down over $10 on this. I have no doubt that the iTV/video announcements will bounces it back and more, but the Macbook Air is a public relations disaster waiting to happen.

  1. macbones

    Joined: Dec 1969



    Dope. Of course the thing has an audio in/microphone. And do you think there will be a battery replacement service when the time comes? Public relations disaster? Why? Apple stock is down b/c the entire market took a bath today. Grow up. The Air crushes similar offerings on the market- Look up the specs and price on the Sony TZ. The Air beats it like a red-haired stepchild. Bloodbath.

  1. ianaberle

    Joined: Dec 1969


    Digital Copy

    I wish they would do this with their older discs. I have some that came with "Digital Copy" but unfortunately they only work with Microsoft's Play for Sure devices.

  1. hezekiahb

    Joined: Dec 1969


    what the!

    thesnarkmeister, macbones, did you post in the wrong place? This page is about the Apple/Fox deal offering digital copies with each DVD.

    testudo, DRM is pushed by the labels & studios, not Apple. Apple is looking to get AppleTV into the hands of as many as possible, I would think they would be all for DRM free as that would send hardware sales for iPod/iPhone & AppleTV up.

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