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Netflix intros uncapped Internet movie service

updated 10:20 am EST, Mon January 14, 2008

Netflix Watch Instantly

Netflix has made official the expansion of its Watch Instantly program for movies to remove most of the restrictions, significantly increasing the company's influence in online movie rentals. Subscribers to all but the company's base $5 monthly plan can now watch as many movies online as they like from their PCs without an additional fee. Although not all movies qualify for the feature, roughly 6,000 titles are playable through the service. Previously, subscribers were not subject to additional charges but could only watch up to 17 hours of movies using Watch Instantly instead of DVD.

The announcement is timed just ahead of Apple's Macworld San Francisco keynote and places Netflix in direct competition with an anticipated iTunes movie rental system that is so far predicted to offer a different business model altogether from Netflix, choosing traditional per-movie rentals instead at $4 for a 24-hour period. The Netflix system is heavily dependent on Windows Media copy protection and is not transferrable to portable media players but is expected to step up competition yet again when Watch Instantly becomes available on an LG media hub, competing with a potential update to the Apple TV.

by MacNN Staff



  1. pead

    Joined: Dec 1969


    windows only

    BFD, Netflix still doesnt support Mac OS.

  1. mgpalma

    Joined: Dec 1969


    Why would Mac users care?

    We are just 2nd class citizens in the Netflix world. Besides I ran it under Parallels/Windows and there is a very poor and small collection of movies.

  1. danviento

    Joined: Dec 1969


    Amazon whoring out again?

    The at-first lower prices and now "flexible pricing" is giving the labels what they wanted- the ability for THEM to dictate pricing. Understandably, this is in their best interest, and Amazon just wants to get market traction for now since no else seems to be able to chomp any of the marketshare from iTunes. Who knows, maybe when people actually start buying higher-priced music from them (to account for the labels bigger cut/) it'll actually be lucratuve for Amazon. I predict consumers will go to the place where they can get the song(s) they wanted for the lowest price, as long as the quality is decent.

    And this "add up your caps" c***? Before you could stop buy a gas station and once in a while you'd get a freebie song. Certainly, chances were about the same, but you didn't have to invest in 'X' amount of drinks to get a song. You could just radomly get a bottle, and get a free song. Now you HAVE to buy 5 drinks. It'll be interesting to see which gets people to buy fore bottles.

    On that note, we can't really say which store, Amazon or iTunes, sells more soda. The "giveaway" models are different. It's too bad really, else something could be said about the results.

  1. gitcypher

    Joined: Dec 1969


    Didn't really care

    about the article. True Lies was great!

  1. coffeetime

    Joined: Dec 1969



    Netflix is king right for home movie DVD delivery service. Blockbuster is fading away. Let see who will be the next crowned king when it comes to downloaded media delivery service.

  1. Deal

    Joined: Dec 1969


    I like the Netflix servic

    But, it could be a lot better. Let's see how Apple compares.

    It's a balance between easy, compatibility, usability, cost, quality and what the movie companies will allow. May the best service win!

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