updated 06:20 pm EST, Mon January 14, 2008
Apple home page, TV ad
Apple has changed its home page to reflect tomorrow's forthcoming keynote address at Macworld Conference & Expo in San Francisco. The title page now reads "There's something in the air," and declares that the Macworld 2008 Keynote by company CEO Steve Jobs will be available for download tomorrow afternoon. Apple will not stream live coverage of the keynote, although MacNN will provide live coverage as Jobs unveils new products and services.
Apple today also posted a new 'Get a Mac' TV spot covering its Time Machine software built into Mac OS X Leopard. The ad features no less than 10 copies of Justin Long as 'Macs' standing in a line to simulate backup files, with comedian Jon Hodgman as 'PC' inquiring about the number of 'Macs' present.
A quick explanation of each copy or 'backup' informs viewers about how Leopard stores various versions of the computer's contents that allow users to metaphorically travel back to a time when a now-missing document still existed.