Sneak peek at (covered) Apple booth
updated 10:30 am EST, Mon January 14, 2008
Apple booth preview
Apple's booth at Macworld Expo in San Francisco's Moscone Center is already shrouded in black cloth, masking the entire area where the company will showcase new products and services introduced by CEO Steve Jobs tomorrow morning. Photos taken by setteB.IT depict the company's shrouded area beneath stage lighting, and include a security guard seated in a chair to ensure Apple's well-known secrecy. Banners hung atop the Expo entrance tout the catchphrase: "2008, There's something in the air." Photos of the event center and Apple's booth follow.
Industry analysts expect Apple to unveil a new ultra-portable subnotebook during this year's keynote address, based on rumors backed by patent filings that point to a smaller, lighter MacBook with the latest technology to reduce power consumption as well as thickness.
Special thanks to our friends at setteB.IT (full gallery)
floating
01/14, 11:29am reply
Interesting that the entry signage seems to center on the floating leaf of the Apple logo.
cblackmo
Fresh-Faced Recruit
Joined: Nov 2006
What?
01/14, 11:45am reply
Are people really interested in this kind of stuff? I'm somewhat excited about the keynote tomorrow, as Apple may introduce some products that coukd make my life easier, but seriously - taking multiple pictures of black-draped booths and signage just seems a little fawning to me. What's the point?
dogzilla
Mac Enthusiast
Joined: Sep 1999
hits, dogzilla
01/14, 12:13pm reply
Page hits. We can't get enough. We're like the geek equivalent to people who love Britney Spears news, good, bad or ridiculous.
tindrum
Fresh-Faced Recruit
Joined: Apr 2004
I saw something
01/14, 12:26pm reply
I know it's all geek fun but I can wait until tomorrow. After what AAPL did to Think Secret I really don't care for their whole secrecy bit. No info=rumour and buzz. Leaked info=free publicity.
Mr. Fartleberry
Fresh-Faced Recruit
Joined: Jul 2003
More interesting
01/14, 12:29pm reply
http://fortuneapple20.files.wordpress.com/2008/01/picture-8.jpg
Mr. Fartleberry
Fresh-Faced Recruit
Joined: Jul 2003
Logo Usage
01/14, 01:26pm reply
I think the logo usage is genius. I gotta hand it to the Apple advertising group, pure genius.
Deal
Mac Enthusiast
Joined: Apr 2001
Re: logo usage
01/14, 02:14pm reply
Wow, they use the logo! Exactly what about it is 'genius', let alone 'pure genius'?
BTW, I think it's the marketing and exhibition people who are supposed to get the credit, not the advertising folks. They're the ones driving the Mac/PC and Silhouette ads into the ground.
testudo
Fresh-Faced Recruit
Joined: Aug 2001
I think I just got BINGO!
01/14, 02:33pm reply
thanks Mr. Fartleberry. I love that picture a ton!
beez1717
Fresh-Faced Recruit
Joined: Oct 2007
Mac Shroud
01/14, 04:00pm reply
Hmm... Where I come from, you only drape a black shroud over something for one reason...
RIP Mac.
Guest
Fresh-Faced Recruit
Joined: Nov 1999
Apple Rising
01/15, 06:49am reply
For once, it's Apple Rising, not AAPL rising...or it it going to be both?
Paul Huang
Forum Regular
Joined: Sep 1999