Apple expands, renovates Cupertino campus [U]
updated 01:10 pm EST, Sat January 12, 2008
Apple expands Cupertino
Apple is reportedly expanding its Cupertino campus by taking possession of buildings abandoned by HP, and in some cases is knocking down the old structures to construct new ones. SetteB.IT reports that Apple is hiring new staff every week to fill the new areas of the campus, since Steve Jobs does not wish to move the headquarters outside of Cupertino. HP’s old buildings have painted-over signs, with addresses still written in HP’s typical company font; some signs have been finished, bearing the unmistakable grey logo.
In April 2006, Apple CEO Steve Jobs spoke with Cupertino City Council members, announcing the company's need to expand. "What's happened at Apple is that our business has basically tripled in the last five or six years," said Jobs at the meeting. "We've gone from $6 billion in sales to a $20 billion in sales. And what that's meant is that our headcount in Cupertino has dramatically expanded."
Because of its 30 year history in the city, Apple chose to stay in Cupertino. The new campus will be approximately a mile away from the current location at Infinite Loop.
[images courtesy of SetteB.IT]
VERY interesting
01/12, 11:06pm reply
Ah renovation & demolition/construction. I figure Apple will hire architects and designers (and all the diff. engineers) to create working space in the company's minimalist motif. You can bet It'll be top-of-the-line hot stuff. AND you know just about every other company in the Valley will be green with envy.
Apple is a business jugernaut with trends pointing nowhere but up. WIth new spaces for work and development, this campus is going to be one of the most desirable places to work in the country.
Whoever said the Mac was dead?
danviento
Fresh-Faced Recruit
Joined: Dec 2005
Mac dead??
01/13, 03:22pm reply
I think that may have been Old Bill Gates. He was a man with a vision, and most of the sheep bought into it. I wonder, if in an alternate universe the world had embraced Apple and Steve-O had become the most hated man in computing, would Bill Gates be the epitome of cool?
macuserssmelllikebum
Fresh-Faced Recruit
Joined: Dec 2006
a man with vision?
01/13, 04:54pm reply
The only vision Bil Gates ever had was of Windows owning the computing landscape for as far as the eye could see. And he had a plan to get there, too -- and for the most part it worked. But that plan did not involve the product or the technology so much as the strategic marketing/pricing of it.
Steve Jobs also has a vision, of a computing platform that would "change the world". However, he had no idea -- beyond "if you make it, they will come" -- of how to make his product ubiquitous.
Thankfully, Bill Gates showed Steve (the hard way) how to do that. The world has required that both of these individuals be present and bump heads for things to unfold in the way that they have.
davelentz
Fresh-Faced Recruit
Joined: Nov 2005