That's ridiculous. Everyone knows Apple designs things these days with no buttons, a la Mighty Mouse, iPhone, iPod touch, etc.

LOVE guys. "LOVE is in the air". It's a merger. Probably between Apple, Google, Microsoft, Sun, GM, Nintendo, Starbucks, Pizza Hut, Motorola, ATI, NVIDIA, IBM, Ford, GAP.... and.... Victoria Secret just for the helluvit.

It's OBVIOUS that we're talking about the subnotebooks...just look at the never-before-used font in the ads...they are THIN, meaning a NEW THIN notebook...just wait and see...

I do think Apple TV is more likely. Something in the air = TV broadcast. Movie rental is broadcasting from your iTunes to Apple TV. Or perhaps Apple is becoming a cell phone carrier... s**** AT&T, we have our own now...ha ha ha.

Don't they mean there's something in the water?

Excuse me :I

..sub notebook, so light it floats know as the iFloater - oh maybe not...

The phrase "...in the air" makes me think they've got a deal going with the BBC. I already suspected something when the UK press was invited to BBC headquarters to watch a live satellite feed of Steve's keynote; this pretty much confirms it for me.

I'm predicting BBC content via iTunes, available to purchase in the USA and the last 7 days free here for UK TV licence payers.

I do think Apple TV is more likely. Something in the air = TV broadcast. Movie rental is broadcasting from your iTunes to Apple TV. Or perhaps Apple is becoming a cell phone carrier... s**** AT&T, we have our own now...ha ha ha.



Actually, a TV broadcast would be 'on the air', not in it. In fact, there's no need for air for a broadcast to reach it's point. And if you're getting AppleTV content, how is that even in the air? More like 'on the wire'.

The subnotebook could cover it, being that it would be perfect for those jet-setting folks trying to cut down on their carry-on heft. Just make sure you put it in a clear zip-loc bag and place it on top of your other items.

a new device that turns one into a trillion molecule sized bits and puts you back together when you get to your desired destination.

anyone one to be an early adopter for this sucker?

...that AirDisk will finally work properly? And that I can now use it with TimeMachine?

Well, we already have "AIRport" "AIRtunes" so something will be in the... "air". Thin MacBook "as light as air" is all i can conjure.... doh!

will be on stage, singing "In The Air Tonight", and the spotlight will slowly drift over to special guest Bill Gates, and the police will come and arrest him for Vista and HD DVD.

And I know you'll be air-drumming along with the kick A. drum solo!

LOL!

Really.

That would be nice if iPod touch users could share songs and videos with one another. There's be lots of contacts, unlike with Zunes that could rarely find another Zune to share with.

Imagine coming in contact with other iPod users and being able to send messages to each other. That would be a nice ice-breaker social move. Sweet.

One of the advantages of a docking station, probably the prime advantage is the doubling of screen real estate and more depending on the size of your external monitor. If you slide the LightBook (I'm first to call it that) into a monitor and use it's screen then I'm very not impressed.

As dozens of iPod touches students received over the Christmas break started to show up on campus, in addition to their spankin' brand-new MBs and MBPs, our once ample IP address pool was depleted today.

So, what is in the air? IP address starvation. Network congestion.

I hate it when these guys do that....Dammm

Anyway, I am guessing watching movie contents on your iPhone from anywhere... But I agree that it's definitely Wi-Fi...

Interesting! This has to be related to wireless technology, but how? Apple's most compelling service is the iTunes Store. In September Apple added support to the iPhone for iTunes WiFi Music store (http://www.apple.com/iphone/softwareupdate/softwareupdate_large.html). To make iTMS viable without WiFi - and make video downloads possible - they need to improve their cellular technology. Adding 3G support to iPhone would be the natural course. And it would be even better if you could share your iPhone-downloaded content with your Mac or AppleTV via WiFi. My guess is they will announce a cornucopia of enhanced wireless services to improve the iTunes, iPhone, and Internet experience on all their devices.

They are announcing a partnership with Google- to fully integrate google/iTunes/networking over 700mhz spectrum that they are going to take their wads of cash to buy. It will offer AppleTV- via streams to devices- like iPods, iPhones, AppleTV 2.0, etc- where you can get any media- anytime- on a pay per download model- in micropayments- or in exchange for watching targeted ads. They have gone from killing big brother in 1984- to offering the ultimate version of big brother- and it's all going to be part of iNation.

iCarumba. Eat my shorts.

The only thing that's in the air is the "hot air" the media is blowing of the new MacBook Slim. Let's move on now.

Unless 'in the air' refers to gestures made in the air I don't think this refers to a subnotebook.

I think a subnotebook or other device based on large amounts of fast flash memory is still likely though.

For the last couple of months there have been major difficulties obtaining Extreme III SD cards and Extreme III and IV CF cards Perhaps someone with clout is on a major buying spree.

Having said that, I have been pondering for a while how Apple could implement Bonjour technology in the future. Bonjour is about discoverability. If we extrapolate it is easy to imagine a range of devices that can communicate and share unused bandwidth of network attached devices. An expansion of what Apple are doing with Starbucks perhaps?

Making the internet truly 'in the air'

There are quite a few pictures that are shwon here, which only serve to add fuel to the fire: http://www.setteb.it/content/view/3256/2/

(Thanks MacRumors.com for the link)

It's the banner with the red sticking out at the top and one picture which clearly shows the words "system software" in the lower right hand corner....

The magic in the air is the new ultralight, MacBook DuoAir with docking system.

The most important new technology, and first part of the air element, will be the new Ethereal Improbability HyperAirDrive (EI-HAD).

The new EI-HAD is considered a major update to the previous technology known as the SJ-RDF (Reality Distortion Field.)

In addition, the new MacBook DuoAir it will employ the new Apple Air batteries. The 28 gram (1 ounce) AppleAir battery use atmospheric oxygen and zinc to deliver over 600 hours of run time. A second AppleAir Compact battery can be inserted in the SD card slot of the new MacBook DuoAir to provide an additional 200 hours of run time.

Al Gore, a board member at Apple, has said that Apple intends to license their new battery technology to will offer this technology to other manufacturers of electronics world wide.

It appears that automobile manufacturers are also interested in the AppleAir battery technology. It is thought that OPEC, and oil and gas companies, will try to enlist the assistance of Saudi Prince Alwaleed bin Talal to delay the availability of the technology for automotive use. As the Saudi Prince is Apple's largest single shareholder, and will benefit greatly from the increasing value of Apple shares, he is expected to abandon OPEC.

With the advent of the Apple Air battery technology, it is expected that zinc will become a highly treasured base metal that will supplant the global oil and gold economies of the world. With world zinc prices at an all time low on commodity markets, it appears that Alwaleed bin Talal has been quietly buying controlling interests in zinc mining companies around the world.

Its Steve Blowjobs f*** in the air followed by the usual s*** he spews out!!

It's the banner with the red sticking out at the top and one picture which clearly shows the words "system software" in the lower right hand corner....

What exactly is ponderable about a red sign draped in black? Besides, of course, that they're going to have a sign with a red background color?

But the "system software" sign is intrigueing. I would understand it if, say, Apple had recently updated one of it's OS'es or something. Or if this were at a show which Apple might want to show off it's OS. But this is MacWorld SF. There shouldn't be any reason for there to be a sign in the middle of the floor saying "System Software".

Unless the rumors of the G5 subnotebook (THERE! I'm the first to merge those two rumors into one!!!!!) are true!

what if the "supposed product" ends up being a line of products that can make almost anything wireless such as computer speakers, headphones, connecting your ipod to your computer, wirelessly downloading photos to your computer ect ?

I'm going with the AppleTV + iTunes theory. Apple announces 1080p output for the device, lots of new 1080p content via iTunes, support for full surround sound, and new rental options.

Forget the HD-DVD/Blu-Ray battle, who needs 'em. Just get the content you want through the internet and use your AppleTV to view it on your HD television.

-Jay

from Macola! thanks I needed that this morning.

the light weight type suggests that it might be a hardware thing. otherwise, why not just use their corporate font? unless they've changed their brand standards again.

I suspect it could be something as simple as adding WiFi to the iPod Nanos and Classics