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New Apple TV coming in major video offensive?

updated 10:05 am EST, Fri January 11, 2008

New Apple TV speculation

A new version of the Apple TV will help spearhead an Apple video offensive, a new report claims. BusinessWeek writes that it has learned of the new set-top with certainty, although it cannot say what particular features it will bring. Other reports have indicated that users may be able to buy or rent videos directly from the device, which would address one of its long-standing complaints and put it into competition with the video-on-demand services provided by cable and satellite companies.

Apple believes it is in desperate need of a new approach to video, according to the report. Video sales form only 19 percent of its iTunes sales, and an even smaller amount compared to the video industry as a whole. To that end Apple is looking not only to begin video rentals through iTunes, but to have more new releases available, beyond just those from Disney. Apple CEO Steve Jobs sits on Disney's board of directors.

BusinessWeek claims that deals have already been cemented with Disney and 20th Century Fox, though their release intervals for rentals will not be the same. Separate deals are said to be near completion for Warner Bros. and Paramount, while Lionsgate may be willing to rent videos, but will not sell its newest titles. Sony and Universal, active rivals to Apple, are said to be "unlikely" to support Apple's video efforts. Some details Apple has ready are expected to be announced during the January 15th Macworld keynote.




by MacNN Staff

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Comments

  1. emgmac

    Joined: Dec 1969

    0

    usb Hardrive

    I love my apple tv i wish they would enable the usb port for an external drive and of course update for auto downloads and maybe a web browser for email

  1. mgpalma

    Joined: Dec 1969

    0

    A new version or Update?

    If Apple did not supply and update, rather than a new version of the Apple TV, I would be very surprised. I can't even begin to imagine why Apple would leave early adopters of the Apple TV out in the cold. Now a new version with HDMI out would be a fantastic upgrade! I think it would also be cool to have a very inexpensive version with only a couple of gigs of flash memory for buffering for a truly streaming device. I could use a couple of such devices.

  1. Roehlstation

    Joined: Dec 1969

    0

    Re USB Hard drive

    Simply link it to a computer with a massive hard drive and stream it, or get an AirPort Extreme and plug a USB drive into that.

  1. Gee4orce

    Joined: Dec 1969

    0

    HDMI already there ?

    Errr mgpalma - the Apple TV already has an HDMI port, so I'm not sure what you are getting at.... ?

    I also expect software updates to keep the current Apple TV owners happy. It's a great device, just needs a bit of a push in the right direction from the mothership

  1. testudo

    Joined: Dec 1969

    0

    new version

    Not sure what a new version of the AppleTV could bring that would 'spearhead' a video offensive. And they would do nothing but piss off current Apple TV owners if the software changes, whatever they would be, were not made available for the v1 devices (although the fanboys would call them whiners and they were never promised new features and stop being cheap and just buy the new one and on and on and on).

    But considering all the play made of apple changing the way it reports income from the device, that would imply new features would be brought to it.

  1. testudo

    Joined: Dec 1969

    0

    re: usb hard drive

    Simply link it to a computer with a massive hard drive and stream it, or get an AirPort Extreme and plug a USB drive into that.

    Yeah, because why would you want to use the most convenient option. It's so much better to require having your computer on all the time so you can go through your content, or spend another $100 on a router.

  1. tutru

    Joined: Dec 1969

    0

    re usb hard drive

    "Simply link it to a computer with a massive hard drive and stream it, or get an AirPort Extreme and plug a USB drive into that."

    An AppleTV will only stream from an iTunes library, but does that very well over my wireless network. It will not access a drive connected to an Airport without 3rd party hacks, which would also allow a direct USB drive connection.

    FWIW, video streaming from an Airport Disk does not work, at least to my wireless MacBook Pro

  1. rtbarry

    Joined: Dec 1969

    0

    put your iTunes...

    ...library directly on a huge disk connected to your mac. where's the problem? i have access to 2TB of music and movies and music videos and my photography, streamed to ATV.

    my hope is that they'll release a premium version of the ATV with a Bluray Drive and update the software of the old units with new features announced at MWSF. then i'll put the new one in the living room and the old one in the bedroom.

    clearly the current device is capable of far more than it is currently doing, since it is essentially a small computer running OS X. it's worked flawlessly and only had one software update in a year.

    Existing unit has: HDMI out (480/720/1080) - check! Component out (480/720/1080) - check! Optical audio out - check! Internet connection - check! Directly updatable software - check!

    What's not to love?

  1. zdezyne

    Joined: Dec 1969

    0

    AppleTV updates...

    will more than likely be software updates to add the video rental functionality. I have a v.1 appletv in my living room and my bedroom and I love them. My wife also finds it very easy to use. It was easy to setup, I can browse my entire itunes music, tv show and movie, and iphoto library and manage it all from one location. Streaming content works flawlessly. I have never experienced any skipping or pauses. It's not a product for everyone. Even if Apple updates the hardware it will probably just be a bigger hard drive and possibly a dvd player. Big deal. Now if it added a blu-ray drive that might be a different story. So if you were not an early adopter, owner, and/or not interested in the product then quit bitching and moaning about it.

  1. rtbarry

    Joined: Dec 1969

    0

    testudo...

    ...let's examine how the other guys do it... oh hold it, no one else does this yet. of course, you can string together a bunch of c*** to make a game console do it clunkily. and with that setup, guess what? you still have to have a computer involved. + a router. + some sort of wireless module added on to the console. or i guess you can just sling wires all over the place like it's 1998 again.

    as usual, you know what to do... STFU.

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