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Apple pledges to reduce prices on iTunes UK

updated 09:30 am EST, Wed January 9, 2008

UK iTunes price drop

Within the next six months, music prices on the UK iTunes Store will drop to fall in line with other European countries, Apple has announced. The company notes that while iTunes pricing is already standardized between countries such as Germany, Ireland, Spain and Sweden, the UK has for some time paid greater song prices; Apple blames this on unnamed record labels, who it accuses of charging more for distribution in the UK than they do elsewhere. The company says it may "reconsider its continuing relationship in the UK" with labels that do not drop their own fees to the European standard.

Based on current European iTunes prices, tracks on the UK iTunes Store should be cut from 79p to 66p, or $1.30 US. The move is not entirely voluntary however, as it is related to an investigation by the European Commission, which has accused Apple of breaking EU law through a combination of unequal pricing and regional restrictions. The decision to drop prices was made in order to resolve the dispute before any sanctions were levied.

Whether record labels will cooperate with Apple is unknown, but the latter may have help from the European Commission, which has also set its sights on the likes of EMI, Warner, Universal and Sony BMG. Since April of last year, the four labels have also been under scrutiny for their role in unfair online pricing.




by MacNN Staff

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Comments

  1. Monstermind

    Joined: Dec 1969

    0

    -

    Who's the guy with the face?

  1. unity@mac.com

    Joined: Dec 1969

    0

    He is...

    He is the face of the UK.





    ok, no fricken clue...

  1. Roger@MacNN

    Joined: Dec 1969

    0

    The face

    It's Thom Yorke from Radiohead. For shame, people.

  1. testudo

    Joined: Dec 1969

    0

    for shame

    yes, for shame roger@macnn, for actually knowing that

  1. chucker

    Joined: Dec 1969

    0

    shiver me timbers

    holy c**p, did the sky just fall in.. what's this major corporation not going to profit from rip-off Britain any more - thanks be to god that we have the EU to protect us.

    Now maybe they could do something about the price of them iMacs (US price $1199, UK price 799 = $1565).

  1. coldfusion1970

    Joined: Dec 1969

    0

    whop dee who

    More importantly why cant the EU sort me out a free iPhone with no monthly contract :-(

  1. Roger@MacNN

    Joined: Dec 1969

    0

    Yorke

    testudo, not recognizing the lead of Radiohead is akin to being unable to point out the lead of Pink Floyd back in its heyday.

  1. unity@mac.com

    Joined: Dec 1969

    0

    Huh?

    Who is Radiohead? And who listens to radio anymore anyway. They should update their name to ACCHead or DigitalHead.... ya....



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