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Apple churns out 'Referee' Get a Mac ad

updated 12:45 pm EST, Mon January 7, 2008

'Referee' Get a Mac ad

Apple has churned out yet another 'Get a Mac' TV ad starring actor Justin Long as 'Mac' and Comedian Jon Hodgman as 'PC.' The latest spot begins with the usual introductions, after which a referee dressed in uniform blows a whistle and informs both sides that they may begin. Mac inquires about the ref, and PC gladly explains that he is present to make sure Mac plays fair when talking about Mac OS X Leopard vs. Windows Vista.



"PC, why is there a referee here?" Long asks after the whistle blows. "To make sure you play fair Mac, so you don't go boasting about how Leopard is better and faster than Vista," Hodgman explains. "I didn't say that, the Wall Street Journal said that," Long says.

'PC' asks to wait for the call and points to the ref, who clearly announces that the ruling stands: Leopard is better and faster than Vista.

Hodgman makes it clear that he is unsatisfied with the ruling, but the ref ejects 'PC' to finish the spot.




by MacNN Staff

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Comments

  1. lkrupp

    Joined: Dec 1969

    0

    These ads work

    For all the hand wringing over "insulting" Windows users these ads work. They are the talk of my office (all Windows users except me) when a new one comes out. They are clever, funny, and hit home with the typical computer user who labors under the yoke of Microsoft. Sure some tech weenies chafe at the ads and are outraged but they obviously don't count with the common users. Real life users are desperate for something that works and most switchers seem satisfied with their decision.

    This ad campaign will go down as one of the best and most successful of all time for Apple.

  1. climacs

    Joined: Dec 1969

    0

    agreed

    these ads do not at all insult Windows users, make the point without calling them stupid or taking on airs of superiority/snobbishness. I have had three separate PC users I know, who were influenced by the ads to ask me about switching to Apple. The biggest worries were, 'I heard that there's a lack of software', 'can I run (fill in the blank)', 'is it hard to learn the interface'

    Besides (as lkrupp beat me to it), PC/Win users are sick to death of Microsuck c*** and are ready to switch. Look for Apple to make further gains in the market in years to come. Thank you Microsoft for Vista, that load of bloated c*** is the best advertising Apple could have hoped for, to influence potential PC users to switch.

  1. bloggerblog

    Joined: Dec 1969

    0

    lol

    this must be one of the funniest ads "You can't eject me! where am i supposed to go?"

    LOL!

  1. destroyer666

    Joined: Dec 1969

    0

    old...

    These commercials are getting old...

  1. Macola

    Joined: Dec 1969

    0

    iPodNN?

    So why is a Mac story on iPodNN? Oh, I guess it's because of the other Mac stories on Electronista, or whatever other 'NN needs hits at the time.

    Does MacNN actually ahve content anymore?

  1. chadpengar

    Joined: Dec 1969

    0

    why "churn"?

    Why is the headline "Apple church out 'Referee' Get a Mac ad"? That is a very negative headline

  1. UberFu

    Joined: Dec 1969

    0

    although I am...

    a huge fan of this campaighn and find myself jumping to check out the next one that comes along_ I don't get tired of them_ But this one [like a few others] is rather weak_

    PC uses something that to him should give him an advantage and it ends up blowing up in his face because mac is to perfect and pristine to get sullied_ Where have I seen this before? Hmm...I know - old Road Runner/ Wile E. Coyote cartoons_ Insert Mac for the Road Runner and PC for the Coyote_

    Anyway - this one actually feels tired_ I mean even the Road Runner Episodes weren't ALL excellent [okay well maybe]_

  1. ptklenk

    Joined: Dec 1969

    0

    Brilliant

    The entire ad compaign is nothing short of brilliant. They are attention-grabbing, comical, direct, and without any fluff. The latest with the referee is outstanding considering the approaching SuperBowl. The marketing/advertising team should be give accolades!

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