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Analyst: Rentals, subnotebook, Blu-Ray at Macworld

updated 10:10 am EST, Thu January 3, 2008

Macworld gear expectations

Three main announcements will be made at Macworld 2008, according to Shaw Wu of American Technology Research. The biggest of these is the widely-anticipated subnotebook, which Wu notes will mark Apple's first such computer since the PowerBook 2400 released in the late 1990s. It is predicted that the new subnotebook will make use of NAND flash storage, not only increasing access speed but improving weight, reliability and battery life.

Wu also supports the common belief that Apple will announce iTunes video rentals, and describes the move as a "strategic change in philosophy" that "will likely positively impact the entire AAPL ecosystem." He has not, however, commented on whether Fox, Disney or any other companies will be announced as initial partners in the venture.

Apple is lastly expected to take a side in the HD format wars, and come out in support of Blu-Ray (which is already dominant) over HD DVD. However, Wu says, there is a small possibility that Apple will continue to remain neutral, opting instead to install a hybrid reader that plays movie and data discs of both types.

AmTech estimates for Apple stock continue to hold at the $210 level.

by MacNN Staff



  1. simdude

    Joined: Dec 1969



    I'm sure as a mac person I should have the date memorized, but would it have been that hard to put the date(s) of Macworld in the article?

  1. hayesk

    Joined: Dec 1969


    re: when

    Probably harder than it is to google "Macworld 2008 Expo" and see for yourself. ;-)

  1. maybesew

    Joined: Dec 1969



    Apple has been in the consortium in favor of Blu-Ray for quite some time now.

    Check out:

  1. eggman

    Joined: Dec 1969


    No Mac Pro?

    So, this analyst doesn't think Apple will be updating their Mac Pro line?

    There's been tremendous conjecture that Apple's pro desktops are way overdue for new technology. That they'd probably use the new 45nm Penryns as the basis for the next generation... that the entire line might end up being dual-quad core... and that there ought to be newer graphic cards available for them. Or maybe the analysts don't think that this would represent a 'major' announcement on the scale of, say, iTunes movie rentals.

  1. mgpalma

    Joined: Dec 1969


    Looking for a 'slew' of


    subnotebook-credit card has been waiting for months rentals-$1.99 for most movies, please? Blu-Ray-I really couldn't care less, actually. Updated Mac Pro's-I'm happy with my Quad 3GHz, but thanks.

    I would like a new Mac mini, however...

  1. GreenMnM

    Joined: Dec 1969


    take a side?

    As maybesew mentioned, Apple is a founding member of the blu-ray consortium. They would never choose HD-DVD. Pioneer has slim-line Blu-Ray writers now. I predict a Blu-Ray option for every Mac model including the Mac mini which will make it much more viable as a home theater device. Too bad it will cost $499 for the upgrade, making the Mac mini over $1,000...

  1. docbop

    Joined: Dec 1969


    why a subnotebook?

    I see all this excitement about a Mac subnotebook, but can only think about subnotebooks of the past where the idea sounds great but once people get them they start wanting full size again. I remember when the Sony came out all the exec's where I worked wanted them. Quickly they discovered to do all the things they did with their full-size laptop they had all sorts of external gadgets connected. The sub-notebook now took up more desk-space and wires going everywhere. So beyond being for for being small how useful is it?

    Now to be fair I do recording with my laptop so I would like to see a bigger Macbook "Media" Pro with more ports, more memory capacity, and removable hard drive.

  1. testudo

    Joined: Dec 1969


    Re: mac pro

    DO NOT expect a mac-pro announcement at MWSF. Steve won't bore people with that. ("Sure it looks the same, but on the back, it has four firewire ports!") Plus, these things cost so much, the audience appeal is limited, at best (which is why they like to update them at the dev conference or the broadcasters conventions).

    Its basically a consumer show (or that's what Apple has turned it into), so look for consumer devices, consumer software, etc. Plus, they want to 'wow' the viewer, so basic refreshes just don't cut it.

    Look for a new notebook/subnotebook/tablet/Newton, but not an update to the existing line. There'll be all sorts of Leopard love ("People just love stacks!"). Probably more iPhone boasting, maybe a peek at the v2.0 phone, with all those features the v1.0 phone want. Maybe, if there's anything to show, some "Here's what's coming up with the AppleTV" and all that over-hyped rental movie stuff people have been mongering over.

    If there is an update to the pros coming, look at the end of the month for a separate announcement.

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