updated 05:35 pm EST, Thu January 3, 2008
Macrovision, the company largely responsible for modern DVD copy-protection schemes, has officially integrated its technologies with CinemaNow to offer downloads of CinemaNow premium video directly to Macrovision-enabled consumer electronics devices. Users who have registered Macrovision-enabled hardware at CinemaNow.com can use those devices to watch movies, TV shows, and music videos from CinemaNow's online library of available programming, according to TWICE.
Macrovision says it plans to make its middleware solutions available to consumer electronics manufacturers looking to produce devices that can access CinemaNow online premium video content. The company added that this marks the first time a middleware video on demand solution has been made available to manufacturers.
The technology will also enable the devices to find, stream, and playback other personal content stored elsewhere on a user's in-home network.
"We have been working diligently for the past several years to create some technology capabilities as well as content rights offerings around what we've got to help us facilitate that," CinemaNow CEO Curt Marvis said.
"While we've done certain deals with company's including HP, EchoStar, Samsung and others that we've previously announced, the great part of the Macrovision relationship for us is it significantly broadens our ability to bring CinemaNow to a larger number of hardware providers."