updated 10:25 am EST, Wed January 2, 2008
Apple ads top 2007 list
Apple's iPhone and 'Get a Mac' TV ads are among the most admirable of 2007, according to a list of the most memorable ad moments in 10 major categories published by USA TODAY. The Cupertino-based company's iPhone topped the publication's 'Made me want to buy it now' category by showcasing the device's functions in a close-up shot of the screen. Apple also earned the 'Best characters/mascots/spokespeople' title for Actor Justin Long and comedian John Hodgman in their roles of Mac and PC.
The company's 'Get a Mac' TV adverts, which totaled 17 during 2007, depicted PC in his business suit alongside Mac, his cool and casual counterpart. Mac and PC speak about their respective views on various computing concepts and issues, with PC often detailing hardship or complications while Mac offers simple suggestions with clear and honest feedback.
"Absolute perfection," commented Mike Lear, and associate creative director at The Martin Agency.