AAPL Stock: 118.3 ( + 0.49 )

Printed from

Sony officially quits rear-projection TV business

updated 10:25 am EST, Thu December 27, 2007

Sony Quits Rear Projection

Sony this morning confirmed that it will quit the rear-projection TV field, ending its longstanding involvement with the technology. The Japanese firm will discontinue its SXRD line and other large sets in favor of direct view flat panels, such as today's LCDs and the company's still-young OLED technology, began with the launch of the XEL-1 this month. The move is necessary as sales of larger, heavier rear projectors are declining sharply while LCDs boom. Sony only expects to sell 400,000 rear-projection sets this fiscal year compared to 1.1 million in the period before; this was at least partly responsible for a roughly $526.3 million loss in Sony's TV business, the company says.

Front-projection units, which are most often found in larger home theater setups as well as in businesses and schools, will remain in the lineup and share much of the same technology as the outgoing rear-projection models.

The official news validates reports of a rapid consolidation in the HDTV business from Japanese companies. Hitachi recently sold stakes in its LCD business to Canon and Panasonic that will help both itself and Panasonic focus more on LCD sets, while Sharp and Toshiba have negotiated a technology sharing deal that lets each company borrow the other's expertise for future sets.

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented