toggle

AAPL Stock: 126.6 ( + 1.17 )

Printed from http://www.macnn.com

Apple beats HP, Dell, others in holiday satisfaction

updated 12:05 am EST, Thu December 27, 2007

Apple high on satisfaction

Apple's holiday customer satisfaction through its online and brick-and-mortar stores remains high this year, leading both sales categories, while experiencing a slight dip since last year. According to a recent study by ForeSee Results, Apple received a 79-percent overall satisfaction rating out of the top 40 companies in the report, showing no loss or gain from last year's numbers. In terms of of satisfaction by sales channel, Apple netted 75-percent satisfaction in the "Manufacturer Direct" sales and 73-percent with its physical retail locations. These numbers are down 1.3-percent and 1.4-percent from last year, respectively, but were still high enough to earn Apple the top spot on the ForeSee study.

Apple was also a top performer in the Computers and Electronics category, achieving 73-percent overall satisfaction, the same score that Amazon received in the "Mass Merchant" category. Apple's comprehensive score of 79-percent was only three points behind Amazon, with the international virtual big-box store coming in at 82-percent.

Apple managed to edge out HP (75%), Dell (74%), Gateway (71%), and Sony (70%) in terms of overall customer satisfaction, with the four latter companies experiencing drops ranging from 1.4- to 4.1-percent.

With customers warming up to the idea of placing orders online, rather than fighting traffic and long lines, internet retail is becoming increasingly popular with shoppers. Satisfaction with online experiences, and overall volume of sales, are outpacing those of brick-and-mortar retail locations, with 72-percent of customers saying that they were likely to do most of their shopping online, and 62-percent saying they will get the majority of their shopping done in physical retail locations.




by MacNN Staff

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Prong PWR Case

Ultimately there's one thing we all want from smartphone accessories; we want options. When it comes to keeping our iPhone charged, w ...

iHome iBT74 Color Changing Bluetooth Speaker

There's no reason why your tech can't look good while doing what it was designed to do. That's the reason that sports cars look goo ...

Logitech Gaming Daedalus Prime Mouse

Logitech Gaming continues to expand upon its peripherals line, with each one looking to fit neatly into a breadth of gaming needs. Bui ...

toggle

Most Commented