toggle

AAPL Stock: 102.5 ( + 0.25 )

Printed from http://www.macnn.com

Apple beats HP, Dell, others in holiday satisfaction

updated 12:05 am EST, Thu December 27, 2007

Apple high on satisfaction

Apple's holiday customer satisfaction through its online and brick-and-mortar stores remains high this year, leading both sales categories, while experiencing a slight dip since last year. According to a recent study by ForeSee Results, Apple received a 79-percent overall satisfaction rating out of the top 40 companies in the report, showing no loss or gain from last year's numbers. In terms of of satisfaction by sales channel, Apple netted 75-percent satisfaction in the "Manufacturer Direct" sales and 73-percent with its physical retail locations. These numbers are down 1.3-percent and 1.4-percent from last year, respectively, but were still high enough to earn Apple the top spot on the ForeSee study.

Apple was also a top performer in the Computers and Electronics category, achieving 73-percent overall satisfaction, the same score that Amazon received in the "Mass Merchant" category. Apple's comprehensive score of 79-percent was only three points behind Amazon, with the international virtual big-box store coming in at 82-percent.

Apple managed to edge out HP (75%), Dell (74%), Gateway (71%), and Sony (70%) in terms of overall customer satisfaction, with the four latter companies experiencing drops ranging from 1.4- to 4.1-percent.

With customers warming up to the idea of placing orders online, rather than fighting traffic and long lines, internet retail is becoming increasingly popular with shoppers. Satisfaction with online experiences, and overall volume of sales, are outpacing those of brick-and-mortar retail locations, with 72-percent of customers saying that they were likely to do most of their shopping online, and 62-percent saying they will get the majority of their shopping done in physical retail locations.




by MacNN Staff

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Life n Soul BM211 Bluetooth speaker

Bluetooth speakers aren't only for listening to some music at the park or on a long bus ride, but can also be built with tablets in m ...

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

toggle

Most Commented