updated 04:25 pm EST, Fri December 14, 2007
Enterprise bad for Apple
Apple's entrance into the business world could be a mistake, and it may render the creativity of the company who all but thrives on it sterile, according to Marketcircle CEO, Alykhan Jetha. He argues that the placid nature of an enterprise company is just the thing that will stifle the company's creative process, having to adhere to years-old practices and old standards. A great deal of Microsoft's time is spent adapting its software to be backwards compatible with antiquated office equipment, and says that it's "a ball and chain that will render Apple as 'just another tech company' should it decide to chase the enterprise market."
"The irony in all of this, is that Apple is actually getting into the enterprise" writes Jetha in his blog. "This trend is driven by the users who first experience Apple's ease of use via an iPod or increasingly via an iPhone, who then take a very small risk and buy a Mac."
Jetha reminisces how bottom-rung employees were typically the ones to insist on bringing Macs into the offices, only to be denied by management or IT. Now, because of Apple's use of Intel chips, aggressive marketing campaigns, and peripheral innovation, upper level executives are demanding Mac computers be in to practice at large firms.
Jetha cautions Apple in its approach to large business, saying that "you can't innovate when you cater to dinosaurs."