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Briefly: Apple 10th top site; iPhone helps EMI

updated 12:10 pm EST, Wed December 12, 2007

Apple 10th top site in U.S

In brief: The Nielsen Company has ranked Apple as the no. 10 top website in the U.S., major record label EMI is promoting a music-based movie on Apple's iPhone and iPod touch, FileMaker says users downloaded more than 100,000 copies of its Bento personal database in less than 30 days, and TotalView Technologies' MemoryScape has received Supercomputing Online's 2007 Product of the Year Award. Nielsen's year-end look at the most popular trends among Americans during 2007 found that Apple ranked no. 10 in the top 10 websites, garnering nearly 44 million average unique visits monthly.

>iPhone, iPod touch help promote new movie

EMI is using Apple's iPhone and iPod touch to promote a music-based movie called Sigur Ros' Heima by creating an iPhone-optimized 'microsite.' The flick, which covers the Icelandic band's homecoming tour, features a trailer alongside a Yahoo! Maps mash-up tool that allows viewers to navigate over the map of Iceland and click on the various locations where Sigur Ros performed.

FileMaker's Bento sees 100,000 downloads in 30 days

More than 100,000 copies of Bento -- the new personal database by FileMaker -- were downloaded in less than 30 days, according to the company.

"It's remarkable that more than 100,000 users have downloaded Bento even though the new Mac OS X Leopard has only been on the market for two months," said FileMaker president Dominique Goupil.

The lightweight personal database application aims to make databases accessible and easy for casual users, doing for contacts as well as spreadsheets and digital photos what iTunes does for digital music.

MemoryScape honored by Supercomputing Online

Supercomputing Online has honored TotalView Technologies' MemoryScape application with its Editor's Choice 2007 Product of the Year Award. The award is given annually to products with "outstanding innovation in design, value, and performance." MemoryScape serves as a graphical, interactive memory debugger for software developers to help identify as well as resolve difficult memory problems in various programming languages.

by MacNN Staff



  1. Feathers

    Joined: Dec 1969



    A free demo is one thing, how much is the full version of Bento (c*** name) going to cost?

  1. Feathers

    Joined: Dec 1969


    don't click

    ...on the "Apple ranked no. 10" link, it does not link to the survey results. Instead, it links to the Applestore, earning referrer dollars for MacNN through vintage use of a "sh*t-click". Thanks MacNN.

  1. testudo

    Joined: Dec 1969



    "It's remarkable that more than 100,000 users have downloaded Bento even though the new Mac OS X Leopard has only been on the market for two months," said FileMaker president Dominique Goupil.

    Well, how many of them paid enough attention to know it required Leopard to use it (and why be so lame as tie it to a new OS specifically, keeping potential customers down because not everyone has switched, or plans to switch, to Leopard.

    And it is funny that Filemaker can make one database app specifically for Leopard, yet can't get full Leopard compatibiltiy for its 'real' database app.

    Then again, we are talking about a company who puts a rave review from "AppleInsider" on their main page.

  1. Guest

    Joined: Dec 1969


    tied to leopard

    Umm, because it presumably uses new OS features only in Leopard?

  1. JEB

    Joined: Dec 1969


    ease of use

    Well, Apple is probably the No. 1 "Best of the Top 10" . . . since people really don't even have to go to their site, because of Apple's legendary ease-of-use, it's easier to click there.

    With Apple, you see, people already "just get it" becasue "it just works!" All of those other befuddling companies, just cause people to click there extra-unnecessarily, of course.

    Hahaha, I just crack myself up sometimes...

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