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Long lines mark debut of 14th Street store

updated 10:30 am EST, Mon December 10, 2007

Long lines at 14th Street

The opening of the Apple's new 14th Street store on Friday was marked by long lines and some disappointments, accounts suggest. The lineup began at 2 AM, and by 4 PM had grown to an estimated 750 people, fueled at first by radio DJ suggestions of free giveaways, and then by official word that shoppers would get a t-shirt and poster with the chance to win iTunes cards, iPods (Shuffles or Touches), or a MacBook. At least one customer who thought an iPod was guaranteed left the line early.

The line was described by some as "less civilized" than a similar store opening in San Francisco, and another commentator suggests that as much as half of the line consisted of people who had cut in, with no interference by New York City police or paid security. An iPod billboard ad came down shortly before 6 PM to read "Now Open," but some visitors were not able to enter until after 9:30, by which point there were no t-shirts left, and only $10 iTunes cards were being handed out as prizes.

Apple staff provided a DJ for several hours, but those hoping to rely on the store's Wi-Fi access for entertainment found that it was quickly overwhelmed by the number of users.









[Photos courtesy of iLife]




by MacNN Staff

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Comments

  1. Constable Odo

    Joined: Dec 1969

    0

    Less civilized...?

    What would you expect from New Yorkers. I always considered New Yorkers as the rudest suckers around and I'm a native New Yorker. I think it has something to do with the high population. Survival of the fittest (rudest). People are always trying to cut in line to cheat others that are trying to be considerate. I guess if you can get away with it, why not.

  1. psdenno

    Joined: Dec 1969

    0

    Nothing like....

    the offer of Freebies to bring out the best in a crowd.

  1. testudo

    Joined: Dec 1969

    0

    Really?

    At least one customer who thought an iPod was guaranteed left the line early.

    What? Some fool actually thought that if you were stupid enough to stand in line for 10 hours they'd magically just hand over an iPod?

    The line was described by some as "less civilized" than a similar store opening in San Francisco,

    probably because the people in SF were all on various 'prescription' medications, and, as such, in a much nicer mood.

    and another commentator suggests that as much as half of the line consisted of people who had cut in, with no interference by New York City police or paid security.

    Hmmm, I bet the police like to hear how they're now supposed to be line monitors. Same with paid security. Now, if you slugged a cutter in the back of the head, I'm sure they would've gotten involved.

    An iPod billboard ad came down shortly before 6 PM to read "Now Open," but some visitors were not able to enter until after 9:30,

    What did they expect, Apple to open the doors and let in 700 people at once? There are such thing as fire laws, you know.

    by which point there were no t-shirts left, and only $10 iTunes cards were being handed out as prizes.

    Amazing how little people value their time. I wonder how many took off from work just so they could get a 'free' gift.

    And how soon before those who 'won' a free ipod are bitching because they don't have a computer to use it with...

  1. cmoney

    Joined: Dec 1969

    0

    meatpacking=b&t

    that's why they're rude. they're not new yorkers, they're from staten island and nj. people who think the meatpacking district is still models and money.

  1. DaddyShortLegs

    Joined: Dec 1969

    0

    Londoners

    New Yorkers are extremely polite and friendly compared to Londoners!

  1. parkds

    Joined: Dec 1969

    0

    Was There

    Having been there, it was one of the lowest class crowds of people I have ever seen and I would say it would be conservative to guess that 500 people cut into line.

  1. Guest

    Joined: Dec 1969

    0

    Its just so strange

    I am still so facinated that a simple store opening (even if it is apple) is such a cause for news coverage.

    And as far as the crowd being a pain, I am sure most people were fine and only a few idiots causing issues. But the press and its "Nave NOT a CLUE in the world" attitude is the worst.

    JMHO.

    elder Norm

  1. Deal

    Joined: Dec 1969

    0

    Tis the Season!

    ...

  1. coffeetime

    Joined: Dec 1969

    0

    New York style

    Taxi drivers in NY are the worst drivers. If you drive 1 mile slower they'll cut right in front of you. If the traffic light just turns green, your brain better responses fast to the pedal, otherwise cars behind you will honk! Half of the population in NY are immigrants (yes and I used to be one of them), the term "excuse me" doesn't exist (on all races) and they just step on your feet and cut you right in. Welcome to NY and, strangely, I still love it.

  1. cmoney

    Joined: Dec 1969

    0

    did hot 97 promote it?

    was hot 97 the radio station saying there were free ipods? if so, you should be glad you didn't get shot.

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