macnn
12/07/2007, 9:25am, EST
Friday, December 7th
O2: 75 percent of iPhone buyers will be new
Eventually, three out of every four buyers of the iPhone in Britain will be people switching to O2, says incoming CEO Matthew Key. Key is replacing Peter Erskine, who was responsible for brokering the deal with Apple to launch on November 9th. Reuters notes that the terms of the deal have never been made public however, except to say they involve revenue sharing; similarly, both Key and Erskine are refusing to say exactly how many iPhones have been sold since the product's UK debut, except that the number is within expectations.
The first weekend may have sold as many as 70,000 handsets, according to third-party estimates. As many as 400,000 units could be sold by the end of holidays, but without official statistics, Key's projections cannot be quantified. The company is equally reticent about saying how many iPhone buyers are actually new to the network, a problem fellow iPhone carrier AT&T has never had.
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